Volume 2 Issue 23 10-1-07

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I23_100107.htm

Please pass Boomer eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. HTML Editors
4. Using an HTML Editor to Build an SBI web page
5. Overture Keyword Suggestion Tool
6. eBay Classified Ad
7. Don’t Read This Next Article
8. Niche Browser
9. PopShops.com

We are changing this blog to notify you that the eZine is published on the website. We will not have any of the issue content in the blog anymore.

This issue has two videos and several pictures in it so it is best read right from the website.

Thanks,

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 22 9-7-07

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I22_090707.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Pay Per Click Marketing
4. Retirement Jobs Online is #2 on Google

Author's Comments

Well, the votes are tallied and the publication frequency of the Boomer eZine will be monthly on the first of each month. The vote was very close (53% for monthly).

I have to admit that monthly is OK with me. After grinding out 74 issues in 74 weeks, I look forward to writing a larger ezine once per month.

Linda and I will work to give you a quality ezine on the monthly schedule.

If something really interesting comes up between regularly scheduled issues, we will send out a special issue if we deem it appropriate. Don’t worry. We do not intend to become another Jason James, Michael Rasmussen, or (you provide the name of the Internet marketer who fills you inbox). These people pump out emails and each one contains the latest “secret” for success on the Internet. The ones succeeding are the marketers.

This issue is really short since we are scrambling to get ready to go to Dallas to see our new grandson.

I am writing this on Wednesday since we are leaving tomorrow (9/6) for Dallas (500 miles). I will set it up on Aweber, the autoresponder that we use and it will send it to you on Friday evening.

Q & A, Suggestions and Comments


If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Pay Per Click Marketing

I am having fun and success with PPC campaigns, and I want to spend more time expanding those campaigns.

If you want to try it, my advice on this is simple. Start on AdCenter to learn the trade. It is more forgiving since the clicks are not as expensive as Google. The traffic is lower so you will not make as much as Google, but you also won’t wake up in the morning and find that the campaign you set up the night before has just sent you to the poor house.

Read the rest of my advice here:

http://www.boomer-ezine.com/V2I22_090707.htm#PPC

Retirement Jobs Online is #2 on Google

You can accuse me of bragging, and I guess I am. The first search engine results page for “retirement jobs” seems to get scrambled by Google each week now.

Read the rest of the article about Google search at

http://www.boomer-ezine.com/V2I22_090707.htm#RJO

That wraps up our issue. Our next issue will be on October 1, so stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 21 8-31-07

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I21_083107.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Problems with AdCenter
4. Google Analytics

Author's Comments

Linda and I were discussing the future of Boomer eZine and we feel that now might be the time to change from a weekly publication to a biweekly or monthly publication.

We both are busy in our lives. I am still working full time and the time seems to becoming “fuller”. My day job is fun and challenging so I still enjoy going to work every day.

We wonder how many readers feel overloaded by receiving Boomer eZine weekly. I know that we both are bombarded by information everyday. It is difficult to filter all of it out and decide what is really important.

I have become involved with PPC advertising and my campaigns are successful. This is a great way to make money on the Net. I have always liked the business model, but I did not take the time to get really good at it. Now that I am starting to “get it”, I plan to expand my PPC business.

Please help us make the decision on how frequently to publish Boomer eZine. Please complete this survey so we can get your feedback and help us decide the publication frequency for the eZine.

http://www.retirement-jobs-online.com/Boomer-Ezine-Survey.html

Q & A, Suggestions and Comments

In our article about Google Alerts last week, I stated that I received a lot of useless information about SBI since it not only returned information about Site Build It. It also returned information about State Bank of India, an insurance company, a soccer team, etc.

One of our readers (Art) sent me an email that asked why I did not use negative keywords with my alerts. My response is “I did not think of it”.

Here are Art’s suggestions for negative keywords for SBI:

sbi affiliate -india -"bank of india" -soccer -football

Thank you for pointing out that I can use negative keywords to filter out the information. I use negative keywords in my PPC campaigns, but it did not occur to me to use them in the Google Alerts.

For those of you who use Google Alerts and are not using negative keywords, we send our thanks to Art for pointing this out.

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Problems with AdCenter

AdCenter is the easiest of the three PPC operations in which to design campaigns, but it seems to have the most problems with its system.

The best campaign that I have directs the viewer directly to the Amazon page with the product information on it. There is no question about the validity of the information on the page or the relevance of the information. Yet, AdCenter constantly rejects the keyword for having forbidden information on the landing page.

Follow this link to see what I did about this problem.

http://www.boomer-ezine.com/V2I21_083107.htm#PROBAC

Google Analytics

In previous issues we have written about StatCounter.com as a way to gather information about your visitors to your website.

StatCounter.com has various tools to help you determine how long a visitor stayed on your site, what path they followed through your site, how they arrived at your site, etc.

Google Analytics does the same thing, but appears to be much more complete. I am studying it and I have installed it on three of our websites that also have StatCounter.com installed to compare the two tracking systems.

Continue reading this article at

http://www.boomer-ezine.com/V2I21_083107.htm#GOOGLE

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.