Boomer eZine

Final Issue

2009-06-04T19:25:00.004-06:00

This is the final issue that will be posted on Blogger. Please read the monthly issues at http://www.boomer-ezine.com.

Thank you,

John Howe

Volume 4 Issue 1 4-1-09

2009-04-04T05:33:00.003-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V4I1_040109.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com.

Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Discontinuation of Frontpage Support
4. Know Your Market
5. Best Free Research Tools
6. View Your Website on All Browsers

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V4I1_040109.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com
www.the-best-HDTV.com

Volume 3, Issue 12, 3-1-09

2009-03-01T19:01:00.002-07:00

style="margin-bottom: 12pt; font-family: verdana;">The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I12_030109.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com.

Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments

2. Q & A, Suggestions and Comments

3. PPC Classroom Live 2008

4. PPC Classroom Course

5. Changes at Clickbank and Google

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I12_030109.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com www.the-best-HDTV.com
www.best-retirement-calculators.com www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 9 12-1-08

2008-12-01T17:45:00.001-07:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I9_120108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend
passed this to you, you can start your own subscription at www.boomer-ezine.com.
Complete the subscription form and you will receive a free copy of "How to
Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments

2. Q & A, Suggestions and Comments

3. Drawing for Free Site Build It

4. Using Mechanical Turk to improve your article ranking in Google

5. Number of pages in Google Search

6. Website Design – Matching Colors

7. Website Design – Feedback on Design

8. Sign of the Times

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I9_120108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.comwww.the-best-HDTV.com
www.best-retirement-calculators.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 9 12-1-08

2008-12-01T17:45:00.000-07:00

Volume 3 Issue 8 11-1-08

2008-11-03T20:22:00.000-07:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I8_110108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Commission Blueprint – Continued
4. Five Minutes of Fame
5. Food, Shelter …… Internet?
6. Pushing Through the Slump
7. Craig’s List Search Tool

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I8_110108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com
www.the-best-HDTV.com
www.best-retirement-calculators.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 7 10-1-08

2008-10-02T06:04:00.003-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I7_100108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Author's Comments
2. Q & A, Suggestions and Comments
3. Advertising on RJO Website
4. Commission Blueprint - Selling Clickbank Products
5. Affiliate Success Checklist
6. Pay Attention to your Web Sites

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I7_100108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com
www.the-best-HDTV.com
www.best-retirement-calculators.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 6 9-1-08

2008-09-01T08:32:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I6_090108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Author's Comments

2. Q & A, Suggestions and Comments

3. SPEND til THE END – Follow up on the book

4. SPEND til THE END – Follow up on the website

5. Site Build It – SBI

6. Installing a Blog on Your Website

7. New Articles on Ezine Articles.com

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I6_090108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com

www.the-best-HDTV.com
www.best-retirement-calculators.com

www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 5 8-1-08

2008-08-05T05:31:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I5_080108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments

2. Q & A, Suggestions and Comments

3. Google Keyword Tool Change

4. Make Your Knowledge Sell is free

5. SPEND til THE END

6. Double Dip on Social Security

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I5_080108.htm

www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3 Issue 4 7-1-08

2008-06-29T14:15:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I4_070108.htm

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Adsense
4. Experiment with Non-SBI Site
5. GSiteCrawler
6. SBI Special

We invite you to read the eZine on the website

http://www.boomer-ezine.com/V3I4_070108.htm

www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3, Issue 3, 6-1-08

2008-05-31T20:04:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I3_060108.htm

2. Q & A, Suggestions and Comments

3. Retirement Research

4. Merrill Lynch Retirement Study

5. Retirement Dream Jobs – SBI C2.0

6. What is Your Retirement Dream Job?

7. Mechanical Turk

8. Article Checker

We invite you to read the ezine on the website

http://www.boomer-ezine.com/V3I3_060108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com
www.the-best-HDTV.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3, Issue 2, 5-1-08

2008-05-03T08:05:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I2_050108.htm

2. Q & A, Suggestions and Comments

3. Don’t Make the Same Mistake I Did

4. Google Commands (Operators)

5. When Matt Cutts Speaks, Pay Attention

6. Don’t Forget to Change your eBay Affiliation

7. To Blog or Not to Blog, that is the Question

8. Information Marketing Mistakes to Avoid

We invite you to read the ezine on the website

http://www.boomer-ezine.com/V3I2_050108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com

www.the-best-HDTV.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 3, Issue 1, 4-1-08

2008-04-01T05:34:00.000-06:00

The latest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V3I1_040108.htm

2. Q & A, Suggestions and Comments

3. Protect Your Copyright

4. Meta Tags

5. eBay Changing from Commission Junction

6. Changes at Google

7. Demographics of Search Engines

8. Microsoft Demographic Prediction Tool

9. Sell Benefits not Features

10. Need a New Computer?

We invite you to read the ezine on the website

http://www.boomer-ezine.com/V3I1_040108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com

www.the-best-HDTV.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 2 Issue 28 3-1-08

2008-03-01T05:31:00.000-07:00

The newest issue of Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V2I28_030108.htm

Please pass Boomer eZine on to a friend. They will thank you for it. If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host for YOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Keyword Spy Software
4. Good Keywords Tool
5. Next Tag Price History and Other Data
6. Eons and Cranky – An Experiment
7. You Need Top SERP Position

We invite you to read the ezine on the website

http://www.boomer-ezine.com/V2I28_030108.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.the-best-web-host.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 2 Issue 27 2-1-08

2008-02-03T07:29:00.000-07:00

The newest Boomer eZine is posted on the Boomer eZine website at

http://www.boomer-ezine.com/V2I27_020108.htm

Please pass Boomer eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at http://www.boomer-ezine.com/. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host forYOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Website Organization
4. Blocking SPAM on your Blog
5. Netscape is no More
6. Check Your Site for Broken Links

Read Boomer eZine at

http://www.boomer-ezine.com/V2I27_020108.htm

Volume 2 - Issue 26 01-01-08

2008-01-01T07:11:00.000-07:00

The newest Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I26_010108.htm

Please pass Boomer eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at http://www.boomer-ezine.com/. Complete the subscription form and you will receive a free copy of "How to Choose The Best Web Host forYOUR Website".

Table of Contents ......

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Site Build It Holiday Special Extended
4. Stumbleupon.com
5. Difference in Search Engine Rankings
6. Text Email versus HTML Email
7. Being First is not Always Best
8. Happy New Year

Read Boomer eZine at http://www.boomer-ezine.com/V2I26_010108.htm

Volume 2 Issue 25 12-1-07

2007-11-29T04:41:00.000-07:00

The newest Boomer eZine is posted on the Boomer eZine website at
http://www.boomer-ezine.com/V2I25_120107.htm

Please pass Boomer eZine on to a friend. They will thank you for
it.

If a friend passed this to you, you can start your own subscription
at www.boomer-ezine.com. Complete the subscription form and you
will receive a free copy of "How to Choose The Best Web Host for
YOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Google Analytics
4. Dreamstime – Stock Picture Site
5. Unsubscribe Now
6. Google Image Search – Revisited 11-27-07
7. Traffic Boost – Web 2.0
8. New Retirement Calculator

Read Boomer eZine at

http://www.boomer-ezine.com/V2I25_120107.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Volume 2, Issue 24, 11-1-07

2007-11-02T19:26:00.000-06:00

The newest Boomer eZine is posted on the Boomer eZine website at
http://www.boomer-ezine.com/V2I24_110107.htm

Please pass Boomer eZine on to a friend. They will thank you for
it.

If a friend passed this to you, you can start your own subscription
at www.boomer-ezine.com. Complete the subscription form and you
will receive a free copy of "How to Choose The Best Web Host for
YOUR Website".

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. The Best Domain Name
4. Defensive Domain Names
5. New Internet Tools
6. Google Adsense
7. Google Images

Read Boomer eZine at

http://www.boomer-ezine.com/V2I24_110107.htm

Thanks for being a subscriber,

John and Linda Howe

www.boomer-ezine.com
www.retirement-jobs-online.com
www.the-best-gps.com
www.boomer-marketplace.com
Boomer's Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details ................

If you are changing email addresses in the future, put a note on
your calendar to send us a blank email after you have changed your
address. Send the blank email to: boomerezine001@aweber.com. We
want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than
one email address. You never know when an email will be blocked by
those tough SPAM filters. They are getting tighter and tighter and
are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive
your own issue next time, send a blank email to
boomerezine001@aweber.com and we will send you your own copy on the
next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 23 10-1-07

2007-09-30T20:05:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I23_100107.htm

Please pass Boomer eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. HTML Editors
4. Using an HTML Editor to Build an SBI web page
5. Overture Keyword Suggestion Tool
6. eBay Classified Ad
7. Don’t Read This Next Article
8. Niche Browser
9. PopShops.com

We are changing this blog to notify you that the eZine is published on the website. We will not have any of the issue content in the blog anymore.

This issue has two videos and several pictures in it so it is best read right from the website.

Thanks,

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 22 9-7-07

2007-09-07T20:51:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I22_090707.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Pay Per Click Marketing
4. Retirement Jobs Online is #2 on Google

Author's Comments

Well, the votes are tallied and the publication frequency of the Boomer eZine will be monthly on the first of each month. The vote was very close (53% for monthly).

I have to admit that monthly is OK with me. After grinding out 74 issues in 74 weeks, I look forward to writing a larger ezine once per month.

Linda and I will work to give you a quality ezine on the monthly schedule.

If something really interesting comes up between regularly scheduled issues, we will send out a special issue if we deem it appropriate. Don’t worry. We do not intend to become another Jason James, Michael Rasmussen, or (you provide the name of the Internet marketer who fills you inbox). These people pump out emails and each one contains the latest “secret” for success on the Internet. The ones succeeding are the marketers.

This issue is really short since we are scrambling to get ready to go to Dallas to see our new grandson.

I am writing this on Wednesday since we are leaving tomorrow (9/6) for Dallas (500 miles). I will set it up on Aweber, the autoresponder that we use and it will send it to you on Friday evening.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Pay Per Click Marketing

I am having fun and success with PPC campaigns, and I want to spend more time expanding those campaigns.

If you want to try it, my advice on this is simple. Start on AdCenter to learn the trade. It is more forgiving since the clicks are not as expensive as Google. The traffic is lower so you will not make as much as Google, but you also won’t wake up in the morning and find that the campaign you set up the night before has just sent you to the poor house.

Read the rest of my advice here:

http://www.boomer-ezine.com/V2I22_090707.htm#PPC

Retirement Jobs Online is #2 on Google

You can accuse me of bragging, and I guess I am. The first search engine results page for “retirement jobs” seems to get scrambled by Google each week now.

Read the rest of the article about Google search at

http://www.boomer-ezine.com/V2I22_090707.htm#RJO

That wraps up our issue. Our next issue will be on October 1, so stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 21 8-31-07

2007-09-01T05:30:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I21_083107.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Problems with AdCenter
4. Google Analytics

Author's Comments

Linda and I were discussing the future of Boomer eZine and we feel that now might be the time to change from a weekly publication to a biweekly or monthly publication.

We both are busy in our lives. I am still working full time and the time seems to becoming “fuller”. My day job is fun and challenging so I still enjoy going to work every day.

We wonder how many readers feel overloaded by receiving Boomer eZine weekly. I know that we both are bombarded by information everyday. It is difficult to filter all of it out and decide what is really important.

I have become involved with PPC advertising and my campaigns are successful. This is a great way to make money on the Net. I have always liked the business model, but I did not take the time to get really good at it. Now that I am starting to “get it”, I plan to expand my PPC business.

Please help us make the decision on how frequently to publish Boomer eZine. Please complete this survey so we can get your feedback and help us decide the publication frequency for the eZine.

http://www.retirement-jobs-online.com/Boomer-Ezine-Survey.html

Q & A, Suggestions and Comments

In our article about Google Alerts last week, I stated that I received a lot of useless information about SBI since it not only returned information about Site Build It. It also returned information about State Bank of India, an insurance company, a soccer team, etc.

One of our readers (Art) sent me an email that asked why I did not use negative keywords with my alerts. My response is “I did not think of it”.

Here are Art’s suggestions for negative keywords for SBI:

sbi affiliate -india -"bank of india" -soccer -football

Thank you for pointing out that I can use negative keywords to filter out the information. I use negative keywords in my PPC campaigns, but it did not occur to me to use them in the Google Alerts.

For those of you who use Google Alerts and are not using negative keywords, we send our thanks to Art for pointing this out.

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Problems with AdCenter

AdCenter is the easiest of the three PPC operations in which to design campaigns, but it seems to have the most problems with its system.

The best campaign that I have directs the viewer directly to the Amazon page with the product information on it. There is no question about the validity of the information on the page or the relevance of the information. Yet, AdCenter constantly rejects the keyword for having forbidden information on the landing page.

Follow this link to see what I did about this problem.

http://www.boomer-ezine.com/V2I21_083107.htm#PROBAC

Google Analytics

In previous issues we have written about StatCounter.com as a way to gather information about your visitors to your website.

StatCounter.com has various tools to help you determine how long a visitor stayed on your site, what path they followed through your site, how they arrived at your site, etc.

Google Analytics does the same thing, but appears to be much more complete. I am studying it and I have installed it on three of our websites that also have StatCounter.com installed to compare the two tracking systems.

Continue reading this article at

http://www.boomer-ezine.com/V2I21_083107.htm#GOOGLE

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 20 8-24-07

2007-08-25T04:46:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I20_082407.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Google Alerts
4. Things to include on your home page
5. Web tool-www.marketleap.com

Author's Comments

This has been a busy week. I (John) have been spending my Internet time working on a new classified ad for eBay, working on a sales page for retirement-jobs-online.com, expanding my affiliate campaigns on AdCenter, and writing this eZine.

By the way, I do have a full time day job so you understand why I am asleep before my head hits the pillow.

And I celebrated my 64th birthday on August 23.

"When I'm Sixty-Four" (The Beatles)

When I get older losing my hair many years from now
Will you still be sending me a valentine,Birthday greetings, bottle of wine?
If I'd been out til quarter to three would you lock the door?
Will you still need me, will you still feed me, when I'm sixty-four?

When I heard that song many years ago, I thought I would never be 64.

Now I am glad that I am!

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Google Alerts

We wrote an article about Google Alerts at in a prior issue of Boomer eZine.

Since then I have had alerts posted for the keywords “retirement jobs”, “SBI”, and “Site Build It”. I will add more as I want more information about particular keywords.

I strongly recommend that you sign up for the Google Alert program.

Here’s why http://www.boomer-ezine.com/V2I20_082407.htm#GA

Things to include on your home page

When you design the home page of your website, there are certain items that you must include to get the best response from your viewer and/or from the search engines (SE’s). Let’s discuss these important items.

http://www.boomer-ezine.com/V2I20_082407.htm#HPAGE

Web tool – www.marketleap.com

This is a neat tool that I found this week. It shows the total inbound links to your website. It will show historical link popularity for a website in graphical form.

You can enter a URL and a keyword and it will show you where in the search engines the URL ranks for the entered keyword. Here is the report for www.retirement-jobs-online.com for keyword “retirement jobs”.

http://www.boomer-ezine.com/V2I20_082407.htm#TOOL

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 19 8-17-07

2007-08-18T04:09:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I19_081707.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. eBay Classified Ad Wrap up
4. eBay Countdown
5. Privacy Policy

Author's Comments

We were threatened by Tropical Storm Erin this week, but it turned out to be a non-event. We went to bed Wednesday with predictions of rain starting at 1:30AM on 8/16 with winds in the 30 – 50 MPH range.

When we awoke Thursday, it was dry and dead calm. The storm turned north of us and drenched San Antonio, Austin, and Houston, TX. We received weather reports from two of our children who live in Austin and San Antonio.

We are now watching Hurricane Dean as it moves toward us. It is projected to hit the coast of the Western Gulf of Mexico (Mexico or Southern USA) sometime late next week.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

eBay Classified Ad Wrap up

Please refer back to the article in Volume 2 Issue 15 for the background on the ad about which I am writing the wrap up in this issue.

I started the test ad on July 18 and it expired today (Friday, 8/17) so this will be the final analysis. With four hours left to go, the ad had 168 visits. It was pulling in about five hits per day. The amazing thing was that it ended with 185 visits (17 hits in the last four hours). The surge of visitors in the last day came due to the following reasons:

1. The ad was a featured ad. This put it at the top of the search page for whatever search it fell on.
2. The default search sequence for eBay is Time: ending soonest. Since the ad was ending today, it was at the top of every search on the keyword “web hosting”.

Read the rest of the wrap up at

http://www.boomer-ezine.com/V2I19_081707.htm#EBAYCLS

eBay Countdown

When I logged on eBay today, I was greeted by an offer to try a new eBay tool called eBay Countdown.

Here is what eBay said about the new tool.

http://www.boomer-ezine.com/V2I19_081707.htm#EBAYCOUNT

Privacy Policy

Last week we discussed the importance of having a privacy policy for your website and a link to it on your home page (index).

Let’s look at what you need to have in your privacy policy.

The privacy policies that I studied had the following components.

I am posting two privacy policies for your reading. These are posted for free distribution. By using either of these or a combination of the two, you absolve and hold harmless John Howe, Inc. from any consequences from using this information.

http://www.boomer-ezine.com/V2I19_081707.htm#PRIVACY

I am not a lawyer so I will not make any recommendations about any privacy policies. Use your own judgment or pay an attorney to approve your policy. Just remember that it is important for you to have a well defined privacy policy.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 18 3-10-07

2007-08-13T20:34:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I18_081007.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. eBay Classified Update
4. To eBay or not to eBay
5. Privacy Policy

Author's Comments

Linda and I had a great time at the lake. We are tired and sore from paddling twice a day. Thanks to the miracle of sunscreen, we are not sunburned.

I had not seen Allison, our grand daughter, for a few months so we visited Justin and Mary in San Antonio on the way home. Allison is 20 months and has she grown since I last saw her. It was great fun to get to play with her and see how much she has developed.

We came home relaxed and exhausted. It was worth it.

We hope you had a great weekend too.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

eBay Classified Update

Our eBay classified ad keeps on ticking off the views and the sign ups.
As of the writing of this issue it has had 125 views.
At this point, each click (including my own) has cost $.32. The ad has four days left to run so it should end up in the $.27 per click range.

We will continue to update you on the results of our experiment. The ad will expire before our next issue so we will report a wrap up of the project next week.

To eBay or not to eBay

Some readers have asked me, “Should I have my own website or should I just use eBay”.

My answer to this question is “Yes” meaning that you should have both. Each one can complement the other and the two working together can be a powerful combination.

Either eBay or your own website can be successful, but together they are a “killer” combination.

I recommend that you start on eBay.

Follow this link to see why to start on eBay and where you go from there

http://www.boomer-ezine.com/V2I18_081007.htm#EBAY

Privacy Policy

How many of you have a privacy link on your home page? I must admit that I do not, but I will soon.

I listened to an interview with a man who worked for Google and quit to become an Internet marketer. The interview was revealing about what Google looked for on a website.

Read more about privacy policies at

http://www.boomer-ezine.com/V2I18_081007.htm#PRIVACY

I am going to study examples of privacy policies in more detail and this will be the major article for next week’s issue.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 17 08-3-07

2007-08-04T04:32:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I17_080307.htm.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Best Affiliate Program
4. eBay Classified Update
5. Discrepancy in Google Results
6. Branding Your Own Name

Author's Comments

It is rewarding to see Boomer eZine mentioned on forums and blogs. This week Jim Cockrum emailed me to tell me that my name had been mentioned in the forum on his member’s only site at www.silent-team.com.

I checked and Rita had cited an article from a past issue of Boomer eZine. Thanks, Rita for recognizing our efforts. We really appreciate it.

Q & A, Suggestions and Comments

I had several exchanges with a subscriber who lives in Costa Rica. He wanted to purchase Google Cash Third Edition using my affiliate link (thank you) and ClickBank would not accept his credit card. The card was good and all appeared correct.

He became very frustrated, and I did not blame him. He asked for my help and I dug into ClickBank. Here is what I found in the ClickBank FAQ:

http://www.boomer-ezine.com/V2I17_080307.htm#QA

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

Best Affiliate Program

SBI has the best affiliate program that I have seen on the Internet. It is called the 5 Pillar Program (5P).

Here is more about it from the 5 Pillar Orientation Guide.

The 5 Pillars are...

1) best-of-breed line of products to help small business owners use the Net successfully

2) high first-purchase commission

3) lifetime commission on all purchases by customers originally referred by you

4) lifetime commission based on the earnings of your entire team of affiliates

5) limited number of affiliates -- “too many affiliates spoil the program!”

The great feature about SBI is the high first commission and the repeat commissions when the SBI owner renews each year.

Read more about this great affiliate program at

http://www.boomer-ezine.com/V2I17_080307.htm#BAF

eBay Classified Update

The eBay classified ad keeps on ticking off the views and the sign ups.
As of the writing of this issue it has had 86 views.

At this point, each click (including my own) has cost $.47. The ad has 13 days left to run so it should end up in the $.20 - .25 per click range.

The conversion rate this week has been poor, and I do not know the reason. This is a problem to address.

We will continue to update you on the results of our experiment.

Discrepancy in Google Results

I was writing an email last Monday morning to a subscriber in Alaska about how effective SBI was in creating search engine friendly web pages. I was relating how SBI helped my www.retirement-jobs-online.com (RJO) move into sixth position on Google in about four months for the very competitive keyword “retirement jobs”. I stopped to check the current position of the RJO site, and I nearly fell out of my chair!

Retirement Jobs Online.com (RJO) was in second place on the search results page. I refreshed the browser and this is what I saw:

http://www.boomer-ezine.com/V2I17_080307.htm#DGR

Branding Your Own Name

I read an interesting article in “Entrepreneur” magazine titled “What’s in a Name?”

Personal branding guru William Arruda was interviewed and he said that each of us should buy the domain of our name. He said that this is how people will find us in the future on the Net.

My domain name could be www.johnhowe.com, but someone has purchased that domain for the purposes of selling it to a John Howe who wants to buy it.

To learn how I solved this problem, go to

http://www.boomer-ezine.com/V2I17_080307.htm#BYON

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 16 7-27-07

2007-07-28T10:34:00.000-06:00

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. eBay Classified Update
4. Microsoft AdCenter
5. Selling on Amazon

Author's Comments

Good morning. This issue will be short. I had visitors at the Kodiak plant this week for a couple of days which occupied me from early morning to late at night. I work on Internet business in the evenings and weekends, and I just did not have the time that I normally can spend researching topics and writing articles.

Linda is home with me now to help me, and I give thanks for her safe return.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

eBay Classified Update

The eBay classified ad keeps on ticking off the views and the sign ups. It slowed down since I first posted it, but it gets a few views per day.

As of the writing of this issue it has had 60 views. The views this week are lower for the week than the previous reporting. However, I caused a few of the first views when I was checking the ad to see how it would show on eBay.

Read why eBay classifieds may be a better method of advertising than using Google Adwords

http://www.boomer-ezine.com/V2I16_072707.htm#EBAY

Microsoft AdCenter

AdCenter is the new kid on the block with Google and Yahoo Search Marketing being the older pay per click (PPC) programs.

I have been working to learn AdCenter better, and I have been setting up campaigns pointing to items sold on Amazon.

Let me tell you about my experiences with AdCenter and why I recommend it as your starting point to learn pay per click advertising.

http://www.boomer-ezine.com/V2I16_072707.htm#MSAC

I recommend that if you want to learn the PPC business, start on AdCenter to minimize your exposure. When you create a profitable campaign in AdCenter, move it over to Google and to Yahoo.

Selling on Amazon

Becoming an affiliate on Amazon is easy. Go to the home page at www.amazon.com. Scroll down to the bottom of the page and click “Join Associates”. Complete the necessary information and you are now an associate.

I use the product pages in Amazon as landing pages for the PPC campaigns. This way I do not have to create my own landing pages to send the viewer on to Amazon.

To learn how to use Amazon in a pay per click campaign, read on at

http://www.boomer-ezine.com/V2I16_072707.htm#AMAZ

Good luck and I wish you a lot of clicks with high conversions on big ticket items.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 15 7-20-07

2007-07-21T05:28:00.000-06:00

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at http://www.boomer-ezine.com/. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. You Really Don’t Want a Website
4. More About eBay Classifieds
5. A Pleasant Surprise

Author's Comments

Linda is still tending to her mother who is recovering from a knee operation. We had a long visit on the phone tonight, and I can hardly wait for her to get home.

This house is lonely with just Boo, our black cat, keeping me company. I have a kennel of dogs in the back yard, but they are not inside pets to keep me company.

Linda is supposed to be home on Tuesday, and I am ready to see her.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

You Really Don’t Want a Website

As much as I have discussed websites in the past, I bet you never thought you would ever see these words come from my fingers into print.

Let me tell you a story.

A man walked into a hardware store and asked for a ¼ inch drill bit. Did the man really want a drill bit?

No, what he really wanted was a ¼ inch hole drilled in something. If he could have found someone with a drill and a ¼ inch bit to drill the hole for him, he would not have gone to the hardware store.

To read how this applies to websites and the Internet follow this link

http://www.boomer-ezine.com/V2I15_072007.htm#NOWS

More About eBay Classified Ads

As you know from prior issues, I have been experimenting with eBay classified ads for the last month.

On June 24, I set up a classified ad for 30 days to attract traffic to Boomer eZine and to get subscribers for the eZine.

I have posted seven pictures in this article on the Boomer eZine website so don’t miss this informative article at

http://www.boomer-ezine.com/V2I15_072007.htm#EBAY

A Pleasant Surprise

This last week I received an email from the man who is the Affiliate Manager for Mike Enos' PlatinumPowerSeller.com site. Anyone who has been around eBay knows that Mike is one of the heavyweights in the eBay world.

The man asked me if I would be interested in participating in a new membership site that Mike is building called http://www.auctiontnt.com/. The man asked if I would be interested in contributing a free bonus item to the site.

Follow the link to read how this man learned about me and why he asked me to participate. This is a lesson in personal networking and building relationships.

Learn more about this at

http://www.boomer-ezine.com/V2I15_072007.htm#SURPRISE

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007

Volume 2 Issue 14 7-13-07

2007-07-14T07:00:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I14_071307.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. eBay Classified Ads Revisited
4. Other Auction Sites
5. Recent Poll Results
6. Guest Author
7. Web 2.0 Websites for Rookies

Author's Comments

Linda and some of her girl friends are off to Lake Medina for some girl time and some kayaking.

She will then attend a baby shower in San Antonio for our grandson John Mark-Thomas who will arrive in September. Next, she is off to Lake Jackson, Texas to help her mother recover from a knee replacement.

I am going to be alone for a while and I already wish she were home with me. I am proofing this issue by my lonesome so “cut me some slack”.

Q & A, Suggestions and Comments

Ana is evaluating Site Build It against other web hosts. She and I have had a running email conversation about this comparison. Here is an email in which my answers are embedded after her questions.

Read our exchange at

http://www.boomer-ezine.com/V2I14_071307.htm#QA

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

eBay Classified Ads Revisited

Last week I wrote about a making an error on a classified ad and then not being able to easily change it.

The initial work around was to add to the description in the form of a postscript (P. S.).

Well, if you use the infinite number of monkeys and infinite number of typewriters theory, you can finally find a way to do it.

Read more about the monkeys and typewriters theory and how it is related to eBay classified ad at

http://www.boomer-ezine.com/V2I14_071307.htm#EBAY

Several pictures are included to show you how to change a classified ad.

Other Auction Sites

It is amazing what you learn just cruising around the Net. I was on Eons.com reading posts in some of the groups to which I belong when I came across mention of etsy.com and ecrater.com. Never having heard of them, I checked them out.

Here is what I found

http://www.boomer-ezine.com/V2I14_071307.htm#AUCTIONS

Recent Poll Results

This is short and sweet.

A Harris poll showed that 72% of households
want to start a work-from-home business. An
online business is THE best way to change
their lives.

This is not surprising. This seems to be a major trend in our world. This is why Linda and I write Boomer eZine and why I continue to preach that Site Build It is the way to a successful work-from-home business. Check out this video of Ken Evoy, President of Site Sell, Inc.

http://www.boomer-ezine.com/V2I14_071307.htm#POLL

Guest Author

I always scan “Site Pro New” for some interesting or informative article. We mentioned Site Pro News in Boomer eZine Volume 2 Issue 4.

Bogdan Badulescu published an article in Site Pro News from his blog.

We have discussed various aspects of Web 2.0, but I felt that this article does a great job of summarizing it for us.

Read Bogdan’s article

http://www.boomer-ezine.com/V2I14_071307.htm#GUEST1

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 13 7-6-07

2007-07-07T04:49:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I13_070607.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Author’s Comments
2. Q & A, Suggestions and Comments
3. eBay Classified Ads
4. Establishing a New Account on eBay
5. Building Feedback on eBay

Author's Comments

We had a great Fourth of July holiday. We hope that all of you in the US did too.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

eBay Classified Ads

Classified ads on eBay are a bargain for attracting traffic to your website. They run for 30 days or until cancelled. They are included in the search results along with the auctions on eBay. The basic cost for the 30 day exposure is $9.95.

I am experimenting with classified ads now to see how they work and how to make them effective.

Read about eBay classifieds and see the pictures that make it much easier to understand eBay classified ads.

http://www.boomer-ezine.com/V2I13_070607.htm#ECA

Establishing a new account on eBay

It is easy to establish a buyer account on eBay, but eBay is a little more demanding about setting up a seller account. I appreciate that they are since there are too many con artists who take advantage of the Net to cheat people out of their money.

More information about the three steps to setting up an eBay seller account are found at

http://www.boomer-ezine.com/V2I13_070607.htm#NEWACCT

Building Feedback on eBay

I opened the SBI-Guru account on June 17 and 10 days and $6.42 later, I had 10 positive feedbacks.

Feedback is the life blood of an eBay seller. People do not know about you except by what other people say about how you conduct your business. You need some transactions to show that you are a good person with whom to do business. A 100% positive feedback builds your good reputation.

Read how to build positive feedback in 10 days.

http://www.boomer-ezine.com/V2I13_070607.htm#FEEDBACK

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 12 6-29-07

2007-06-30T05:57:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I12_062907.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can start your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. SBI Independence Day Sale
4. Definition of Site Build It
5. Back to eBay
6. New Seller Account on eBay
7. Take a Peek inside the SBI forums

Author's Comments

Linda and I wish those of you in the United States a great July 4th Holiday. We are planning to visit some friends at their beach home on the Texas coast. We will take the kayaks and get in some paddling time.

To our Canadian friends, Happy Canada Day on July 1.

We wish all of you, everywhere, a safe week.

Q & A, Suggestions and Comments

Art Bedard set me another great email that I would normally publish here, but it is too long and has tricky HTML in it that is best published on the Boomer eZine website. Read it at

http://www.boomer-ezine.com/V2I12_062907.htm#QA

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email with your suggestions or your input. With your help, we can improve the Boomer Video eZine.

SBI Independence Day Sale

Well, for those of you who procrastinated and did not jump on my offer, I cannot take any more requests to split the sale.

For those of you signed up and are now starting your brainstorming and market research for your new SBI sites, a sincere “Thank You”.

I admire people who recognize an opportunity and seize it.

For additional details about the sale

http://www.boomer-ezine.com/V2I12_062907.htm#SBIInd

Definition of Site Build It

I have found that many people do not “get it” about Site Build It. I decided to attempt to write a definition of SBI. This led to an article that I published with my definition.

Read the article at

http://www.boomer-ezine.com/V2I12_062907.htm#Definition

Back to eBay

We have not been active on eBay for a while and we decided to double back to it for various reasons.

Linda is starting to sort out our house in anticipation of moving in less than two years. She is having fun putting things in a box and telling me to list them on eBay. She has done a great job taking pictures with the digital camera so all I have to do is list them.

Well, that is not all I have to do. I took the box to work where we have a very accurate scale. I weighed each item along with the packing material so I would know exactly how much the package will weigh for shipping.

I plan to list an item this weekend after we finish the ezine.

New Seller Account on eBay

We are concentrating more on being an SBI affiliate all the time since we feel that it is The Best Web Host for most people. I decided to create an account on eBay as SBI-Guru. I checked and it was available so that is the name of my new SBI selling account.

Read about the reasons for establishing this new seller account and registering new domain names for sbi-guru.com.

http://www.boomer-ezine.com/V2I12_062907.htm#SellerAccount

Take a Peek inside the SBI forums

If this looks familiar, this article is generated from the email in the Q&A section.

Art said the word “peek” is a powerful word and he is right. It has a certain forbidden quality to it. Something we can do, but we shouldn’t.

Anyway, I have written before that probably the most powerful tool on SBI and the reason that SBI owners are so successful is the forum in which all SBI’ers help each other or go seeking help.

Let’s discuss how you can read (not write to) the forums …

http://www.boomer-ezine.com/V2I12_062907.htm#Peek

You will see a group of very dedicated, nice people helping each other succeed.

Go ahead - Take the forbidden “PEEK”.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 11 6-22-07

2007-06-23T05:25:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I11_062207.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

If a friend passed this to you, you can get your own subscription at www.boomer-ezine.com. Complete the subscription form and you will receive a free copy of “How to Choose The Best Web Host for YOUR Website”.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. News Flash - Tim Knox is a best selling author
4. Another Discovery About SBI
5. SBI Summer Sale
6. Google Alerts – Continued
7. Add Bookmark and RSS Feed Buttons to your Website

Author's Comments

This week has been very busy at work. Lots going on. I am glad it is the weekend.

It was an active week with the Internet business too. Tim Knox’s book launch, finishing up the final revision of “How to Choose The Best Web Host for YOUR Website”, working on the websites, etc.

Q & A, Suggestions and Comments

I had an interesting email exchange with Art Bedard. He wrote that he had been trying to identify SBI as a scam, but he could not. I never thought that anyone would consider SBI a scam, but his email opened my eyes that everything on the Net is under suspicion of being a scam.

With his permission, here is our exchange.

> -----Original Message-----
> From: Art Bedard (Email address omitted)
> Sent: Thursday, June 21, 2007 4:58 PM
> To: John Howe; John Howe
> Subject: SBI - ref. ebook
>
> John,
>
> It's sad, but very true. Scams abound on the net.
> I'm
> trying to qualify SBI as a scam, but am falling
> short.
> I have spent 8 hours poking around their site,
> reading
> and watching the videos. At a minimum, I am leaning
> to
> purchase '1' soup-to-nuts SBI site. If I do pull the
> SBI trigger, I will make sure to use your affiliate
> link.
>
> Best,
> Art Bedard

--- John Howe wrote:

> Art,
>
> This is one of the most interesting emails I have
> received in a long time.
>
> I know that it is "buyer beware" on the Internet,
> but I have never thought
> that someone would approach SBI as a Scam. However,
> your email woke me up
> to the fact that anything on the Internet must be
> approached as a Scam.
>
> You do not know me except by my writing. I can only
> tell you that I intend
> to be on the Internet for a long time, and I will
> make certain that my
> personal reputation is never questioned. If someone
> does question anything
> I do, I want to know it so I can address any action
> that someone might feel
> was not correct.
>
> SBI is not a Scam. It is the best way to build and
> maintain a website if
> you want to build a content site where the traffic
> comes from the search
> engines. There are reasons not to use SBI, but I
> covered them in the book.
>
> Art, it just occurred to me that the best way for
> you to really look into
> SBI is to be able to read the SBI forum. This is
> where all the SBI'ers meet
> to discuss problems and help each other. Ken Evoy
> was very smart when he
> created the "help and be helped" concept of the
> forums. It has reduced his
> cost of support since most of the questions are
> answered on the forum by
> other SBI'ers.
>
> If you would like to read the forums, click here and
> register as an SBI
> affiliate. http://affiliates.sitesell.com/boomer.html
> This will allow you to read the forums,
> but you cannot post
> until you actually own an SBI site.
>
> Becoming an affiliate does not obligate you at all.
> It does allow you to
> sell SBI and make a commission. However, you can't
> sell yourself your own site.
>
> In closing, please read the article that I publish
> in the Boomer eZine each
> year just to remind the readers and myself how I
> conduct my business.
> Follow this link to the last time the article was
> published.
>
> http://www.boomer-ezine.com/V2I1_041307.htm#VWLB
>
> Let me know if you have any questions about SBI.
> Feel free to call me to
> discuss it at 361-455-1627 (cell).
>
> Thanks for sharing your feelings with me.
>
> I appreciate it.
>
> In closing, would you please give me permission to
> use our email exchange in
> the Boomer eZine?
>
> Thanks,
>
> John Howe

Art Wrote

John,

Yes, I have been reading your work and have been
impressed with your integrity. We all are 'pitched'
hundreds of times a day, therefore the relationship
factor that yourself and SBI project is key to the
fulfillment of any sale.

You have my permission to publish my comments,

Best,
Art Bedard

If you have anything for this section or you have a suggestion for a topic for an article, please send us an email and give us your input. With your input, we can improve the Boomer Video eZine.

News Flash - Tim Knox is a best selling author

I sent you an email this morning about the launch of Tim’s new book. The launch has been very successful.

Tim is now the #1 in the "Business & Investing" category which is a major book category on Amazon.

This is the link to the Amazon page that lists the top selling books.

http://tinyurl.com/39gtsl

If you have not purchased the book and gotten all the bonuses, follow this link and to buy the book. http://tinyurl.com/2g65xl

You will see an explanation on the book purchase page how to get the bonuses after purchasing the book.

Another Discovery About SBI

SBI never ceases to amaze me. It has so much in it that I continue to discover more and more.

More about my discovery at

http://www.boomer-ezine.com/V2I11_062207.htm#DISCOVERY

SBI Summer Sale

Ken Evoy, inventor of Site Build It, is a master promoter. He holds sales a few times each year and right now he is holding a Summer Sale. He never discounts the price of SBI on a single sale, but he sells packages of SBI sites for an attractive price.

He started the Summer Sale as the “Summer Sandals Sale”. It was so popular that he has extended it to July 6 and calls it “Independence Day Sale”. We Americans will say that July 6 is not Independence Day. Why did Ken name it that? It is SBI Independence Day! Our friends north of the border celebrate Canadian Independence Day on July 1, in the U.S. we celebrate July 4, and world wide, we will celebrate July 6 as SBI Independence Day.

Why have an SBI Independence Day? To celebrate independence from what ever has held us back in moving forward in our quest for an online business.

The terms of the sale are buy one SBI at $299 USD and get the second one for an additional $100 USD. $399 for two sites = $199.50 each.

Read more about the SBI Independence Day Sale at

http://www.boomer-ezine.com/V2I11_062207.htm#SALE

Google Alerts – Continued

Last week, we wrote an article about Google Alerts.

I decided to try an experiment to see how quickly Google would notify me of the use of “retirement jobs” in an alert.

You will be amazed as I was how quickly Google alerted me about this experiment.

Read about the results here

http://www.boomer-ezine.com/Current_Issue.htm#GOOGLE

Add Bookmark and RSS Feed Buttons to your Website

Part of Web 2.0 is social bookmarking. There are tools that make this easy for your reader to do. Let’s face it, we all like to do it the easy way. If you put tools that make it easy for your reader to bookmark your page, you will get more bookmarks. More bookmarks mean more traffic.

Read the details about placing a bookmarking widget on your web pages at

http://www.boomer-ezine.com/V2I11_062207.htm#BOOKMARK

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 10 6-15-07

2007-06-16T04:55:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I10_061507.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. How to Choose the Best Web Host for Your Website
4. Using Google Alerts
5. Why Older Workers are Looking for Retirement Jobs
6. Review of Tim’s Book

Author's Comments

John has been working hard to finish his ebook and a download for a draft copy is included in this ezine. John needs your help with it.

Q & A, Suggestions and Comments

I can always count on Ana to ask really good questions.

Forgive me if I mentioned this before, as the mail I'm responding to is from May. You mentioned a man in Pakistan who for a modest fee will submit your articles to multiple sites, so you get many more links back to your own site.

That sounds like a great deal, but wouldn't it result
in lots of duplicate content? Your articles aren't
supposed to go to multiple sites, or you could get in
trouble.

Right?

My response to Ana

Another great question! I really do not know the correct answer since I cannot look inside Google or Yahoo.

I interpret the duplicate content as pages on a website, not articles on article sites. Duplicate websites are called "mirror" sites and they are a No No.

I have not had a problem with retirement-jobs-online.com being hurt by multiple articles on over 100 sites. It is currently number 6 for the keyword "retirement jobs". The sites above it are great sites and it will be hard to move up (but I am still trying).

The articles are where I build my back links to my own websites. They also bring traffic to the website.

When I study the traffic stats for RJO, I find that there are many referrals during the month from websites with which I am totally unfamiliar. When I follow the link to the referring site, I find that the webmaster took one of my articles and posted it on his/her site. The resource box (bio) has links back to my websites.

I will run the risk of posting multiple copies of articles on many sites for the back links and the traffic.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

How to Choose the Best Web Host for Your Website

I (John) am just finishing my most recent ebook, “How to Choose the Best Web Host for YOUR Website”. This is a “how to” book and the title is self explanatory.

The book contains valuable information about selecting web hosts. The only hosts that are reviewed in it are the web hosts that I currently use for our websites so I write from hands on experience. (Site Build It, Hostexcellence.com, Hostmonster.com, and GoDaddy).

We feel that you, our readers, are our best critics. I am asking you to help me proof the book and give me your critical opinion.

I will sell this book when it is complete so you get it free as your compensation for your work. Please write your quick review or leave comments using the feedback link below to leave me your feedback.

To read the book and for more information click the following link

http://www.boomer-ezine.com/V2I10_061507.htm#CHOOSE

Using Google Alerts

Set up a Google Alert and Google will automatically email you information about specific keywords that you have put on alert. It’s a great tool for monitoring activity in topics or keywords.

As you are probably aware, Linda and I have two major keyword based websites, www.retirement-jobs-online.com and www.the-best-web-host.com. We are always watching for interesting activity in the keywords that are associated with these two sites.

It is a lot easier to have Google send us emails each day telling us about activity for these keywords than to have to search and try to determine what has changed since the previous day. It is just about impossible to do so.

For more information about helpful Google Alerts

http://www.boomer-ezine.com/V2I10_061507.htm#UGA

Why Older Workers are Looking for Retirement Jobs

Speaking of Google Alerts; I received an email for Google Alerts for the keyword “retirement jobs” and when I checked, I found this interesting article by Anna Banks. I emailed Anna for permission to reprint the article and she graciously consented.

To read Anna Bank’s article, follow this link

http://www.boomer-ezine.com/V2I10_061507.htm#OLDERWORKERS

Review of Tim’s Book

I have a confession. I received the “My Mama” book, but I have not had time to review it.

Next Friday, June 22, is Tim’s official launch of the book. Don’t forget to go to his website.

I will have a review in the eZine next week along with the launch information.

But here is the big news! Tim has asked all his current affiliates to sign up new affiliates. This is your chance to become a Tim Knox affiliate and sell Tim’s products.

If you are not already an affiliate, you are losing money. All you do is become an affiliate, recommend QUALITY products. Don’t sell junk.

When your reader clicks your link and buys the product you recommend, you either get a check in the mail, or a direct deposit appears in you PayPal account or your bank account.

Accept Tim’s invitation and join his affiliate group by clicking this link

http://tinyurl.com/2g65xl

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 9 6-8-07

2007-06-09T04:05:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I9_060807.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Subscribe to Boomer eZine at http://www.boomer-ezine.com

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Tim Knox’ New Book
4. Google Universal Search
5. Keywords Analyzer Video
6. Market Share of Search Engines

Author's Comments

This week has been busy. I flew to San Francisco, CA USA Tuesday morning and returned Thursday evening. This was on Kodiak business. The good news is the trip was very successful.

San Francisco is my favorite city. It is not too large. It has its own unique charm and character. My regret is that I did not have time to enjoy it. I did make it a point to take time and ride the cable car which is a treat in itself.

Now, back to work.

Q & A, Suggestions and Comments

Ana Young responded to my comment about article marketing from last week’s issue.

"... know that you have grown tired of our writing
articles about article marketing. However, we feel
that this is one of the best ways to attract traffic
to your website."

Let me assure you, John, that I for one am NOT tired
of articles on this subject! I don't know how your
other subscribers feel, but I quoted you directly here
to show you that I want to keep on reading your
articles on this.

I am glad to get this feedback, since I am convinced that publishing articles on the article sites will:

1. Establish you as an expert in your field.
2. Create traffic to your website

Ana, thanks for the feedback.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

“Everything I Know About Business I Learned From My Mama, A Downhome Approach To Business & Personal Success.”

My friend and mentor, Tim Knox, has written a book (hard copy) on a common sense approach to business. I personally know Tim and have attended his Boot Camp seminar. Tim is a “downhome, good ol’ boy” from Alabama.

I have ordered his book, and I am letting you know about its release so you can buy one too. But wait! Don’t order it yet!

READ WHY YOU SHOULD WAIT AT

http://www.boomer-ezine.com/V2I9_060807.htm#EIWTK

Google Universal Search

Google has announced that it will change the way its search works. Here is the press release of the announcement.

http://www.boomer-ezine.com/V2I9_060807.htm#GUS

Keywords Analyzer Video

Chris Lee developed the enormously successful software package Keywords Analyzer. In my opinion, this package ranks second to the SBI Brainstorm It package for researching keywords and competition for keywords.

He produced a video that shows how Keywords Analyzer works. The video shows what to consider when building a web page in order to optimize it for the search engines. View the video not from a point of buying Keywords Analyzer, but from the knowledge that you can learn from it.

To read the rest of the article and get the video link go to

http://www.boomer-ezine.com/V2I9_060807.htm#KAV

Market Share of Search Engines

Google continues to dominate the search engine wars. In Q2, 2007, it has 53.38% of the US and 9.28% of the UK searches, Yahoo has 9.87%, and MSN 4.19%.

To see the source of this information and the other search engine rankings go to

http://tinyurl.com/2sgzoa

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 8 6-1-07

2007-06-01T19:01:00.000-06:00

To sign up for the Boomer eZine link to
http://www.boomer-ezine.com

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I8_060107.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Creating eBook Covers - Continued
4. Looking for Hosting in All the Wrong Places
5. StatCounter Update

Author's Comments

I know that you have grown tired of our writing articles about article marketing. However, we feel that this is one of the best ways to attract traffic to your website.

John has published 59 articles to date. This has paid off. John received an email this week from a staff editor of Beyond.com inviting him to become a guest author.

Since John did not ask permission to reprint the email, we will paraphrase it for you. In the email the editor said that she had read some of John’s works on ezinearticles.com and felt that his articles would be a great addition to the Beyond.com articles and blog.

The reason for this discussion is to urge you to write and publish articles. John published his first article on ezinearticles.com on May 2, 2006. Since then he has published an average of about one article per week. You can do the same if you set a schedule and stick to it. The first article is the most difficult, so write it now.

The first article posted on Beyond.com is one about becoming a consultant when you retire. It is a variation of an article posted on Ezine Articles.

Q & A, Suggestions and Comments

We received an email from a reader who was very upset that we were pushing the Google Cash Detective. Her position was that it was not right to use GC Detective and take over a person’s spot.

I am torn on this issue, but I still feel that it is competition on the Internet.

Read more at http://www.boomer-ezine.com/V2I8_060107.htm#QA

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Creating eBook Covers - Continued

Last week I told you about placing an order for an ebook cover to use for the paper I wrote titled “Starting Your Own Business”. I hope that most of you have downloaded this paper.

Read the results and see the book covers at

http://www.boomer-ezine.com/V2I8_060107.htm#CEBC

Looking for Hosting in All the Wrong Places

This is an article I wrote for Ezine Articles. I have observed that advertising for web hosting is all oriented to the technical side of web hosting. I guess it is easy to measure gigabytes of storage and bandwidth. What really needs to be measured is the success of the users of the web host.

Read the article at

http://www.boomer-ezine.com/V2I8_060107.htm#LHWP

StatCounter Update

We wrote about Statcounter in Volume 1 Issue 40 (http://www.boomer-ezine.com/V1I40_011207.htm). The article includes a video to show you how StatCounter works.

StatCounter was free for log files under 101 records. There was a charge for a log file larger than 100. This week I receive an email that StatCounter has increased its free log space to 500 records. If you use StatCounter, you probably received the same email.

If you do not use StatCounter, I encourage you to use it. I have installed the StatCounter script on every web page that I create. Every couple of days, I log on to StatCounter and check the traffic stats for our websites. It is revealing. I use it to optimize the pages and increase conversions.

You can check out Statcounter at http://www.statcounter.com.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 7 5-25-07

2007-05-25T20:38:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I7_052507.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Driving Traffic to Your Website
4. Sizer
5. The Website Challenge
6. Creating eBook Covers

Author's Comments

Linda is off in San Antonio helping Justin and Mary by babysitting Allison, our granddaughter. Justin and Mary sold their old house and bought a new house. They are moving on May 31 so Linda is taking care of Allison to let them concentrate on packing the house for the move.

Without Linda here to proof this for me, I am on my own. Oh, well. Here goes……

Q & A, Suggestions and Comments

Ana Young and I have had an interesting exchange of emails this week about domain names with several hyphens in them. This concerned the concept of “long tail marketing”.

Read more about this at

http://www.boomer-ezine.com/V2I7_052507.htm#QA

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Driving Traffic to Your Website

I wish I had created this list since it is a very good summary of what we have been writing about to create traffic to websites. I found this on the
Warrior Forum in a post by Justin Miche. Justin has a great sense of humor. Just read his number 50 reason.

To read the article

http://www.boomer-ezine.com/V2I7_052507.htm#DTWS

Sizer

Sizer is a helpful piece of software that I learned about in the tutorials for Camtasia at

http://tinyurl.com/2rt2s4

To understand Sizer, read this quote from the Readme file on Sizer.

Sizer is a simple program that allows any window to be resized to predefined dimensions. This can be very useful when, for example, you need to see how a web page will look with different screen setups. Designing a page on a 19" monitor may look fine at 1280x1024 but not so good on a 15" monitor at 800x600.

Sizer allows you to quickly change the overall window size (not the screen size) to ensure that the page design works well at all sizes.

Sizer can also be used to set a window size accurately before a taking a screen grab. This can be very useful when writing product documentation and you need to ensure that screen grabs are the same size.

Sizer is very easy to download and install for helping you with the sizing of windows. You can use it to check the look of a webpage at different sizes. I use it for setting the window size when recording in Camtasia so all windows are the same size in the final video.

Download Sizer at http://www.brianapps.net/sizer.html.

The Website Challenge

I was invited to join in some fun on one of the SBI forums this week.

AJ, who creates ebook covers, found a website that compares websites for their SEO strengths and rates one against the other. The outcome is a numerical score and a winner is declared. At the end of the contest, AJ chose a random number and the closest website score to the number won a free ebook cover. I did not win, but it was an interesting contest.

To see the rest of the article go to

http://www.boomer-ezine.com/V2I7_052507.htm#TWC

Creating eBook Covers

I decided to “dress up” the free report that we give to each subscriber to Boomer eZine by creating an ebook cover to show on the web page for the report.

I went to Google and used “ebook cover” for the search. There are many options for this. You can buy a package that creates the covers for you or you can pay a specialist to create the cover for you.

Read here to see what I decided to do.

http://www.boomer-ezine.com/V2I7_052507.htm#CEBC

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 6 5-18-07

2007-05-21T11:21:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I6_051807.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Google Cash Strikes Back
4. Untangling the World Wide Web
5. Warrior Forum

Author's Comments

Linda and I had a great vacation in Banff, Alberta, Canada. We actually stayed on Canmore which is just outside the park. The mountains were covered with snow and were beautiful.

I allowed myself 20 minutes each day to check email, but I did not respond since there were no emergency messages.

It was relaxing and we are ready to go again.

We are composing this issue of Boomer eZine on Sunday (5/20) so be aware that we are running past the normal deadline. We debated on publishing this week, but here it is.

There are three pictures posted on the website from our vacation.

Q & A, Suggestions and Comments

This is the answer to Mike from our Eons group (http://community.eons.com/groups/group/retirement-jobs) who asked how to drive traffic to his travel website at http://www.ytbtravel.com/136505.

Mike,

I have not been ignoring you. Linda and I have been vacationing in Banff, Alberta, Canada. I apologize for the late reply, but I told myself that I would stay away from the computer for the week we were on vacation.

I notice that you are using a site where you are an affiliate. This may be harder to drive traffic to than if you had your own unique website. Have you thought about creating your own website?

I do not know if you are a subscriber to Boomer eZine (www.boomer-ezine.com), but Linda and I have written many articles in it about driving traffic to web sites. My first recommendation is to become an author and write articles about your area of expertise. These will get circulated on the article sites and the links in the resource box (bio) point back to your site. I recommend starting with ezinearticles.com. I just checked and there are six categories on travel on that site.

After you have about five articles (the first article is the toughest), let me know and I will connect you with a man in Pakistan who runs a service to post articles to other websites. I send him articles and he posts them on over 100 additional sites for $3.00 per hour. He is honest and is very effective. This multiplies the links back to your site by 100 for every article that you write.

If you want to build your own website and not be an affiliate (or you could do both and use your own site to drive traffic to your other site), I recommend Site Build It. Yes, I am affiliate of SBI, but I am also a user of SBI for my websites. I practice what I preach (Talking about preaching, today is Sunday, by the way so I guess I can preach - LOL).

There are many successful SBI users in the travel business. They have learned to carve out niche areas in the travel business which you will have to do to get the search engines to send business to your site. To check out the SBI travel info site go to http://travel.sitesell.com/boomer.html.

Mike, I invite you to become a subscriber to Boomer eZine. Much of what is written in it has to do with promoting websites and attracting traffic.

Thanks for your interest. Let me know if you have any additional questions.

Sincerely, John Howe

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Google Cash Detective – By John Howe

BREAKTHROUGH – that’s what I call it!!

I have been a big fan of Chris Carpenter for the last three years. He originally wrote “Google Cash” in 2003. That ebook revolutionized the pay per click (PPC) business.

Chris is a man who genuinely helps people on the Internet. His message is not “get rich quick”. Rather, he tells you in detail how to make money in the PPC arena. He shows you examples on how to do it. He tells you that you will have to work hard, but you will be rewarded if you stick with it.

Chris is in the process of releasing software to automate the process of finding profitable PPC programs so you can move into that keyword niche.

Chris sent the email about his new software to me as a member of his Adwords Mentor group on 5/17. Since we just got back from vacation, I just got around to reading it on 5/20.

WOW! Did it get my attention!

I downloaded the free special report from Chris titled “Google Cash Strikes Back” that you can download and read. It covers the history of the Google PPC business from 2003 to the present. Chris then explains the new software.

Read more and download the report at

http://www.boomer-ezine.com/V2I6_051807.htm#GCSB

Untangling the World Wide Web

On the flight from Calgary to DFW, I read an editorial that Linda flagged for me from “The Globe and Mail”, Saturday, May 19, 2007. (Website - http://www.theglobeandmail.com). I checked and you have to be a subscriber or purchase the article to read it from the website so I will summarize it for you.

“Untangling the World Wide Web” is an interesting article written by Christopher Dreher about the stunning innovations of the Web. He also writes that the patchwork development has caused some insurmountable problems.

For more information about this topic go to

http://www.boomer-ezine.com/V2I6_051807.htm#UWWW

Warrior Forum

I don’t know if you have heard of the Warrior Forum, but it is a well established Internet marketing forum. It celebrates its 10th anniversary this year. Ten years on the Net is an eternity.

I recommend that you browse the forum. Join it and participate if you feel so inclined. http://warriorforum.com/forum. There is a lot of good material on the forum and some heavy hitters frequent it.

We hope you enjoy this quick issue. Coming back from vacation on Saturday made this one a little late. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 5 5-11-07

2007-05-10T03:27:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I5_051107.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Technorati

Author's Comments

My father grew up in the transition time between the horse and buggy era and automobiles. He used a saying that “a person was like an old fire horse” meaning when the fire bell rang, the horse was ready to get in the harness and pull the fire wagon to the fire. Stories are told about old, retired fire horses running to the fire by themselves.

When the publishing deadline for Boomer eZine rolls around, I am like an “old fire horse”. I can’t stay away from the keyboard to bang out a short eZine. Linda is not overly pleased since she wants me packing for our vacation in Canada.

When you read this, we will be in Canada. By the help of Aweber.com, the autoresponder we use for handling our mailing lists, you will automatically be sent this on Friday evening, 5/11/07 at 8:00PM EST.

We wish you a great week while we are on vacation.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Technorati

We mentioned Technorati in an article on Web 2.0 in Volume 1 Issue 46, but that was the extent of our coverage of this important web site tools.

Technorati is a search engine for blogs. It is a key site to use in promoting your blog(s).

It is easy to register your blog with Technorati. Follow along with me and we will help you register for the free software.

For more information about Technorati.

That wraps up our short issue for this week. If we publish anything next week, it will be short since we will be just returning from vacation.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 4 5-4-07

2007-05-04T05:25:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I4_050407.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Site Pro News
4. The Best Web Host.com
5. Blogger Law
6. Web Host for Dummies ®

Author's Comments

We are headed to Canada for a week’s vacation next Friday (5/11). We are undecided if we will publish an issue on May 11 and/or May 18. Vacations are for relief from work and eZines so we will see how it shakes out.

If we are inspired on some topic, we may publish a short one or report late on the vacation. Wait and see.

Q & A, Suggestions and Comments

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Site Pro News

I (John) am a subscriber to Site Pro News and find it to be very helpful. It contains some good articles about site promotion, SEO, and helpful tips on improving your website.

The negative – it is published daily and comes too often. However, I scan it quickly and filter it for what appeals to me.

We have published two articles from Site Pro News to date.

I recommend that you take a quick look at Site Pro News to see if the content appeals to you.

We have included a subscription form on the website version for your convenience. (We are not affiliates of this publication and make nothing from this recommendation).

For more information about Site Pro News go to

http://www.boomer-ezine.com/V2I4_050407.htm#SPN

The Best Web Host.com

This last week, I launched the new website, The Best Web Host.com (TBWH site). It is a work in progress as is any website.

The mission of the TBWH is to help people match their website needs to the web host that best satisfies the needs of the website to be hosted.

During my time observing people on the Internet, I have observed that people choose their web hosts for the wrong reasons.

Read more about those reasons and The Best Web Host.com at

http://www.boomer-ezine.com/V2I4_050407.htm#TBWH

Blogger Law

We read a good article on the legal considerations of Internet publishing and blogging. Since we could not find a quick way to get approval to reprint it on Boomer eZine, here is the link to the article.

It is well written and is not full of “legalese” so you can easily read it and understand it.

Enjoy it at http://www.avivadirectory.com/blogger-law.

Web Host for Dummies ®

Authors Note: I wrote this as an article and sent it to EzineArticles.com. I am including it here so you can see how to use an article to promote a website. This one obviously promotes The Best Web Host.com. You will also see information in this article that is similar to information from a previous article in this issue. Again, this is an example in leveraging content.

We know you are not really a “dummy”, but this phrase has become a very common expression meaning basic information for a beginner. Wiley Publishing, Inc. has built this “for dummies”® theme into a very profitable business. There seems to be a “________ for dummies”® publication for any topic you can imagine.

Let’s discuss what a web host for dummies® should tell you.

To read the rest of the article

http://www.boomer-ezine.com/V2I4_050407.htm#WHFD

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 3 4-27-07

2007-04-28T19:19:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I3_042707.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. google.com/support
4. google.com/support/webmasters (Video)
5. Video by Matt Cutts of Google (Video)
6. Google as a Brand Name
7. A Great Retirement Job – Consultant

Author's Comments

As we promised last week, this week’s focus will be on Google Webmaster Tools. Since Google is the big dog on the Internet, it is advantageous to know what Google has available to help you improve your website in order to make it rank high for your keywords.

We welcome any feedback on other tools that you have used to help you in this area. We will share the feedback with everyone. Please use the suggestion form listed in the Q&A section.

Q & A, Suggestions and Comments

We received several emails commenting on the results of the Merrill Lynch survey on desired Boomer retirement jobs. (Read the survey at http://www.retirement-jobs-online.com/#Begin Track Two).

Some readers could not understand the popularity of customer greeter or retail sales clerk. We are not going to comment on the merits of any of these jobs since this is what the survey reported.

We received an email from Don at www.profitpuzzle.com commenting on the survey. Don sent the results of another survey he read:

John,

Been a while. Here's some more "Retirement Jobs Top Ten" from the "Dream Book" put out by Ameriprise Financial. Their source: Too Young to Retire: 101 Ways to Start the Rest of Your Life (Plume 2004):

Top 10 retirement careers

1. Antique/collectible restoration
2. Bakery artisan
3. Coach (life, executive, transtion, career)
4. Dog groomer
5. Freelanced commercial writer
6. LIfestyle magazine entrepreneur (mystery shopper, survey taker, car tester)
7. Minister
8. Motivational speaker
9. Professional organizer
10. Virtual assistant (administrative support and other specialized services vai fax, phone, Internet)

These careers captialize on your life work experience, offer flexibiity and have low overhead.

Don

Our thanks to Don for his contribution to our eZine.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

www.google.com/support

The first level of support on Google is located at http://www.google.com/support. This has links to the various services in Google that you might need. It has a link to “webmasters” and that is where we will spend our time in this issue. You do not need a Google account to access most of this information.

www.google.com/support/webmasters

Go to http://www.boomer-ezine.com/V2I3_042707.htm#GSW to see the graphic of the Webmaster Help Center. There is a tremendous amount of information that is available using the links on this page.

Go there and we will explore a few of these that I think are the most important. Watch the 13:45 minute video on Google Webmaster Tools.

http://www.boomer-ezine.com/V2I3_042707.htm#GSW

Video by Matt Cutts of Google

Check out this video by Matt Cutts about the change of Google Sitemaps to Google Webmaster Central which includes new Google webmaster tools.

http://www.boomer-ezine.com/V2I3_042707.htm#VMC

Google as a Brand Name

I just read an article on CNET News.com (April 23, 2007) that Google is the world’s number one brand name. Microsoft held this distinction last year. The first ten brand names are:

1. Google-- $66.4 billion
2. General Electric-- $61.9 billion
3. Microsoft-- $55 billion
4. Coca-Cola-- $44.1 billion
5. China Mobile-- $41.2 billion
6. Marlboro-- $39.2 billion
7. Wal-Mart-- $36.9 billion
8. Citigroup-- $33.7 billion
9. IBM-- $33.6 billion
10. Toyota Motor-- $33.4 billion

This is truly amazing when you consider how much older many of the brand names are than Google (founded 1998).

A Great Retirement Job – Consultant

Authors Note: I created this article from the information that I published in the consultant web page on retirement-jobs-online.com. I decided to modify the information slightly and publish the article on ezinearticles.com. This is an example of leveraging your effort by using the same information more than one time. Now I will send this article to the article listing service that I use in Pakistan and the service will publish it on over 100 business article websites. That is getting the most mileage out of one article that started as web page content.

Read the article at

http://www.boomer-ezine.com/V2I3_042707.htm#GRJC

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 2 4-20-07

2007-04-21T05:22:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I2_042007.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....
1. Authors Comments
2. Q & A, Suggestions and Comments
3. Let Google's Algorithm Show You The Traffíc
4. SEOMOZ.org
5. New Term – Link Rot
6. Google Webmaster Tools

Author's Comments

I am working on upgrading the Retirement Jobs Online site to expand its appeal. It is getting about 100 visitors per day, but I feel that it should have a lot more.

Right now the site is number seven on the Google search engine results page for the keyword “retirement jobs”. This is below the fold. I am working to improve the content to try to move up in the results so that Retirement Jobs Online is above the fold. This should substantially increase the visitors to the site.

I am expanding it to include help for retirees who do not want a totally online job. Instead, they want to use the Internet to promote and assist their offline jobs.

I found an interesting survey by Merrill Lynch that showed the jobs that Boomers desired after they retired. The top pick was consultant at 27%. Teacher / Professor / Teaching Assistant was in second place at 20%.

The website transition is not complete, but if you want to check out the survey you can see it at http://www.retirement-jobs-online.com/#Begin Track Two.

We are still working on the transition from Boomer eZine to Entrepreneur eZine, but corollary three of Murphy’s Law (Everything takes longer than you expect) is what we are experiencing.

We will make the transition, but we are not in a hurry and the old Boomer eZine is doing fine right now.

Q & A, Suggestions and Comments

Nothing to report this week.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Guest Author – Titus Hoskins

I have written several articles about how to write web pages to make them rank high on the search engine results pages. I admit that I learned most of these techniques from Site Build It (SBI).

SBI has a program called “Analyze It” that reviews each of your web pages before you publish them. It tells you what to change to make the page an ideal search engine web page. You make the suggested changes and resubmit the page until “Analyze It’ tells you he page is ready to publish.

Read more about “Analyze It” and how to write web pages that rank high on with the search engines and bring home the traffic .....

http://www.boomer-ezine.com/V2I2_042007.htm#GA

SEOMOZ.org

Notice that the “About the Author” in the previous article referenced the website, SEOMOZ.org, where you can read all the ranking factors. Let’s take a closer look at it.

This site has some really useful free tools that will help you analyze key word for competition. I used the tools in the past and they are helpful and informative.

Read more about SEOMOZ.org .......

http://www.boomer-ezine.com/V2I2_042007.htm#SEOMOZ

New Term – Link Rot

I read a new term this week, “Link Rot”. I share this with you since it is very descriptive for a broken link. I have found that as we have written the eZine, some of the external links are now broken since the sites that we referenced are shut down or the pages were dropped.

Maintaining links is a continuous job on your site. If you have broken links, it counts against you in your search engine ranking. Make it a habit to check and maintain your links.

If a link is no longer valid, take it out and clean up the text around it. You might have to add a note explaining that the link was removed.

http://www.boomer-ezine.com/V2I2_042007.htm#NT

Google Webmaster Tools

Google has an entire webmaster help section at http://www.google.com/support/webmasters.
This is a heads up for you since we will focus on this topic as the theme for next week’s eZine.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 2 Issue 1 4-13-0

2007-04-12T20:16:00.000-06:00

Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I1_041307.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

Authors Comments
2. Q & A, Suggestions and Comments
3. Values We Live By
4. CRON – Set a Timer on Your Site
5. How to Quit Your Day Job - Ebook
6. Announcement by Yahoo Search Marketing

Author's Comments

Another fast paced week. I wrote the first part of the eZine in my hotel room in Florida. I will finish it on Wednesday and publish it on Thursday so I will have it finished before the weekend.

On Friday, Linda and I are flying to Dallas where I have a business meeting early in the afternoon. Then we are spending the weekend with our son, Travis and his wife, Linda Lee.

We are printing “Values We Live By” in the first issue of our second year so our readers will know the standards by which we conduct our business. If you ever feel that we are not conducting ourselves by these standards, we want to hear from you about it.

You will also notice a change in the format of the eZine. Each of the topics in the Table of Contents is a link to the article. Also, the email version of the eZine is in summary format with links back to the main website. I am certain that you will find the web site version much more enjoyable reading than the old text email format. This will enable you to see the presentation with some color and some pictures.

Q & A, Suggestions and Comments

One of our readers wrote and asked a question about Site Build It that I could not answer immediately. Here is our exchange.
____________________________________________
Sun 4/8/2007 7:01 PM

John, I really enjoy your editions; they are great especially for someone who is not a super computer guru! I reviewed SBI as you suggested and I have

a question--I want to sell my own E Reports in PDF format--not HTML. can I do this with SBI. The software I will probably use is PDF995. What do you think? thanks in advance for the info, best Jack

______________________________________________________
Sun 4/8/2007 9:25 PM

Jack,

Thanks for being a subscriber. Thanks for the complement.

Good question. I believe that you can post PDF files for download, but I am not certain. Tomorrow I am off to Florida for three days. I will take my laptop with me and I will research your question when I am on the road. I will get you an answer during the week.
_______________________________________________________
Tue 4/10/2007 6:25 AM

Jack,

I was 99% certain that SBI allowed PDF files, but I wanted to verify that it did.

Yes, you can upload PDF files to SBI so your readers can download them. One of the moderators on SBI has written a VERY detailed step by step sequence on how to do this. I was amazed at the detail of the procedure. This will help anyone who is not too technical be able to upload a PDF.

There are many PDF writers that do a good job. I am not familiar with PDF995, but it will probably do just fine. If not, there are others from which to choose.

Let me know if you have any other questions.

John Howe

_______________________________________
Tue 4/10/2007 6:46 AM

Jack,

I'm back. I checked PDF995 and it puts a logo on the free converted document. The unmarked version costs $9.95.

Take a look at CutePDF at

http://www.cutepdf.com/Products/CutePDF/Writer.asp

This is what I use for my PDF creation. It is free and does not mark up your converted document.

When you install it, it acts like a printer. You have the document up that you want to convert and tell the system to print the document. You then select the CutePDF printer and click print. This will create a PDF file in the location you specify instead of printing the document.

It is easy and works well for me.

John Howe
________________________________________________
Tue 4/10/2007 8:46 AM

John, I can't tell you how grateful I am for the information. I'm redoing my website and hope to have everything ready to go by the end of this week---I already have a couple EReports to sell. The information on your Ezine is invaluable to me--Thanks!! Jack
________________________________________________

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Values We Live By

I want to make it a habit to post this at least once per year in the eZine so our readers will know how we strive to conduct our lives and our business.

This was first published in Volume 1 Issue 2 4-15-06 at

http://www.boomer-ezine.com/V1I2_041506.htm.

VALUES WE LIVE BY:

1) We are professed Christians, and we believe in and try to live the "Golden Rule"
2) John is a Rotarian, and we believe that the Four-Way Test of Rotary is the correct way to conduct business:
a) Is it the truth?
b) Is it fair to all concerned?
c) Will it build good will and better friendships?
d) Will it be beneficial to all concerned?

We have a saying. “Truth before Profit”, which is something that many Internet marketers should heed.

All business on our sites will be conducted using these values as our guide.

FOR PROFIT

The work that we are doing on this site is for profit. Our income derives from recommending carefully selected resources to help you learn and become a better entrepreneur. If this site makes a recommendation for you to buy a product, it will be carefully researched and will not be "fluff" just to take your money.

Our income will be from fees and commissions paid to us as an affiliate of the product that we are recommending. Our fee is included in the price that you pay for the product and does not add to your cost. The links we give you to purchase the product enable us to receive the commission. Please use our link when you buy the product so we can be fairly compensated. You are also an entrepreneur. You can appreciate that people should be fairly compensated for their hard work. You would want the same for yourself.

CRON – Set a Timer on Your Site

CRON is a function in Unix and Linux operating systems which allows you to schedule a job and the job will run at the date and time scheduled until you delete the CRON statement.

You may consider this to be too technical for you, but not so if you will carefully read what it is and how it works. It is a function of which you should be aware. Even if you do not need it now, remember it for the day you will need it.

Apache server includes this and it is easy to use with the graphical interface.

The format for CRON is “* * * * * “Command to execute”

Each asterisk represents a field in the command and can contain the following values. If you do not want to specify a value for that particular field, leave the asterisk in that position in the CRON statement line.

Here are the values that each field (left to right) can have other than the asterisk:

Field Value Description
minute 00-59 exact minute the cron executes
hour 00-23 hour of the day the cron executes(0 =midnight)
day 01-31 day of the month the cron executes
month 01-12 month of the year the cron executes

weekday 00-06 day of the week the cron executes

(Sunday = 0, Monday = 1, Tuesday = 2, etc)
command varies sequence of commands to execute

What prompted the need for the CRON on our site was our use of the software package, CB Ad Box Pro. This requires that we copy the ClickBank master file into a file on the Boomer-eZine website periodically so our copy is kept current with the ClickBank master.

Since we get busy and forget to do this weekly, a method to have our website do this automatically was the answer.

The CRON function is very flexible and can be set to run on almost any time frequency you can imagine.

If you specify a minute in the first field and an hour (24 hour clock) in the second field and leave all the other fields as asterisks, the specified program will run on that hour and minute every day. If you want the program to run twice a day at 10 and 11 AM, you can write the CRON as:

0 10,11 * * * Command to execute

With the proper combinations, you can set up a job to run automatically on almost any schedule that you can imagine.

Let’s try a few. Write a CRON to execute on every Sunday at midnight.

If you got “0 0 * * 0 Command to execute”, then you are right. The zero in the first position is on the hour. The zero in the second position is midnight. The zero in the fifth position (day of the week) is Sunday. This is what we used for our CRON settings for the CD AD Box update.

Set up a CRON to run once per year on the last day of the year at midnight.

0 0 31 12 * Command to execute

If you have a graphical interface, it is easy to enter the CRON information. Here is the Hostexcellence interface for the CRON.

Just enter the correct information in the fields and click “Submit Query” and you have set up your schedule.

As I said earlier, you may not need this right now, but remember it for when it will come in handy for you.

“How to Quit Your Day Job - High Performance Affiliate Marketing”

Last week I told you about an offer from Jeremy Palmer to our Boomer eZine readers to view his free video tutorial about Adcenter. He also included a $50 bonus on Microsoft Adcenter to try what he explained in the video.

If you missed that offer from last week it can still be accessed at

http://snipurl.com/Adcenter50dol

After my communication with Jeremy, I was curious about his book, but I was not motivated to buy it at $49.95 since I have already read several great books about affiliate marketing. One of the best I have previously read is Chris Chandler’s Google Cash which I have reviewed previously in http://www.boomer-ezine.com/V1I45_021607.htm. Google Cash is primarily about pay per click (PPC) marketing. Using PPC marketing, you make your money by promoting products and services using affiliate relationships.

As a member of Jim Cockrum’s “Silent Team” site, I received an email this week that Jeremy Palmer had posted his book, “How to Quit Your Day Job”, on the Silent Team site so all members could download it free. That was a no brainer. I downloaded it to my laptop and read it on the flight back from Florida on Wednesday.

Jeremy has written an outstanding book on affiliate marketing in his “How to Quit Your Day Job - High Performance Affiliate Marketing”. If you are interested in PPC advertising and affiliate marketing, I highly recommend it.

His information is easy to understand. He has many descriptive screenshots to demonstrate his narrative, which certainly makes it easier to follow.

Jeremy covers some new tools that have come online that “Google Cash” does not mention. Also, the Yahoo Search Marketing keyword tool is being phased out. Jeremy does not depend on it in his book except to say it is on borrowed time. (Many books still use the Yahoo Search Marketing [old Overture] tool as a foundation of the book, which is dishonest, in my opinion) since the tool will be discontinued soon.

One thing that Jeremy discusses is the sales season of various products. Google has a feature that I did not know about that shows the sales of a particular keyword by month for the year. That in itself is enough to justify my buying the book (and I got it free). You do not want to be focusing on an advertising campaign when your market is historically not buying.

If you want to buy Jeremy’s “How to Quit Your Day Job - High Performance Affiliate Marketing” for $24.95, here is the link to the sales page:

http://snipurl.com/QuitDayJob

HOWEVER, I have a better offer for you. The cost for the initial membership for Jim’s site is $49.95 and the cost of Jeremy’s book is $49.95. (I just discovered that Jeremy has cut the cost of the book on ClickBank to $24.95 through 4/30/07). Now, throw in the all the other bonus downloads on the Silent Team site and you come out way ahead.

Just as one example – Expert, John Thornhill, has compiled a collection of eBay books worth (by my calculator) $957.07. Yes, some of these may not be applicable to what you are doing on eBay, but go ahead and discount it 50% and you still get $478.53.

If you want to really get a deal, sign up for Jim’s site and get all the bonuses. The initial fee ($49.95) covers the first two months of membership. When the renewal for the third month comes along ($19.95), you can decide if the value on the site justifies your keeping your membership or dropping it.

If the experts continue to post their ebooks as free downloads, the $19.95 per month is a bargain. I predict that you will continue your membership for the value that you receive once you have tried it.

A little more info about Jim’s site: The site is approaching 800 members and there have only been three requests for refunds. That is a very high level of customer satisfaction (99.625%).

You say, “This sounds like a sales pitch”, and yes, I admit that it is. It is a sales pitch since I am convinced that the value is there. Where else can you get the continuing value of direct access to an outstanding panel of experts, download books for much more than the initial cost of the membership, and participate on a forum with people who are dedicated to being successful on the Internet. The members of Jim’s site are people who recognize the value of membership and the success it brings (if you work hard and smart).

Go to www.silent-team.com and evaluate the offer yourself. It is an outstanding resource.

Do it now so procrastination does not keep you from moving forward.

Announcement by Yahoo Search Marketing (YSM)

We discussed writing ads for Google and Yahoo Search Marketing in http://www.boomer-ezine.com/V1I51_033007.htm. I received this email from YSM this last week. YSM is working hard to upgrade its model to try to compete better with Google. I am posting it here in case you missed it.

1. Short descriptions will be required when you create or modify an ad, beginning in May 2007.Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer).

2. Yahoo! Search results will only show short descriptions beginning in June 2007.If you only use long descriptions, your ad will be automatically cut off to fit within the 70-character limit, which may impact your ability to communicate valuable information to users and your results. We recommend that you create a short description for any existing ad to guarantee that your most important information is included.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 - Issue 52 4-6-07

2007-04-07T09:39:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I52_040607.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Cookie Cutter Websites
4. Making and Posting Videos
5. SnipURL.com
6. Microsoft Adcenter

Author's Comments

This will be a short issue since the week has been compressed, and we are leaving at noon today to baby sit Allison, our grand daughter, in San Antonio tonight. If all the technical components function correctly, I will finish and publish this remotely from Justin’s computer. Justin, our son, and Mary will host us for Easter.

Just look at the title – Issue 52. That means that this is the last issue of the first year for Boomer eZine. As we said previously, we are going to make some changes to the eZine, but they might have to wait a while. Things are moving so fast with my company that I do not have much after work time.

In fact, I will be in Florida for the first three days of next week. Then on Friday Linda and I fly to Dallas. I have some business there and then we are staying with Travis, our son, and Linda Lee to celebrate her birthday. If I haven’t told you, Linda Lee, Travis’ wife, is expecting our second grandchild. By this time next week, we may know if we are expecting a boy or girl.

Happy Easter to all of you who are Christians. If you are not, we wish you the best of the springtime season. It is a wonderful time to be alive.

For those of you in the southern hemisphere, fall is a wonderful time of year too.

Q & A, Suggestions and Comments

We received several emails recently, but I am going to save them for future issues. However, one of them did trigger the article “Cookie Cutter Websites”. Read on.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Cookie Cutter Websites

One of the best services that I could do for mankind on the Internet is to shout from the mountain top, “Do not buy ready made, “cookie cutter” websites”. These usually only make the seller any money.

A “cookie cutter” site is one that the builder creates so the title of the site can be easily changed to your domain name and the sites can be stamped out like using a “cookie cutter”. The site is sold under the pretense that all you have to do to make LOTS of money is buy the site and pay to have it hosted on the Internet. The site has ready made links to products and services from which you are told will make a commission each time a person clicks a link. Usually the products and services are sold by the company that developed the website so they make most of the money if you do get a sale. They keep telling you, “Just think how much money you will make by having a site like this on the Internet”.

For those of you who have “cookie cutter” sites, it’s time for true confessions. When I first started on the Internet I did not know the magic word “traffic”. I was naïve and thought that all you did was set up a website and the world beat a path to it to click on your offerings. I read an ad that said, “My little website made me $11,000 in a week”. I thought, “Wow, if that site made him that much money, just a small percentage of that will be fine with me”. Little did I know that the marketer who sold this “cookie cutter” site had a list of over 40,000 to which to promote the web site.

There were several testimonials in his sales letter about how people who had bought the site were raking in the money. When I later researched the testimonials, I found that these were from other Internet marketers who had large lists and could drive traffic to their “cookie cutter” sites. Beware of the fraternity of Internet marketers. They scratch each other’s backs.

I bought the site and guess what. The only benefit I received from it was from some really good bonuses that were attached to the deal. It was a “live and learn” experience. I have justified it to myself that the bonuses were worth the amount I paid, but they really weren’t.

Since then I have seen many of these sites on the Net, and I really think it is a shame that people do this to other people.

The time and money spent trying to promote someone else’s “cookie cutter” site could be better spent creating your own site with your own personality.

So much of what is sold on the Internet should require the seller to tell “the rest of the story” to quote Paul Harvey. The untold part of the truth is really a lie.

I keep coming back to Site Build It for creating your own site. It is the method that comes closest to being the answer for someone who wants an Internet business and is not an Internet expert.

It does have some basic templates to use for the look of your site that could be criticized as “cookie cutter”, but that is where the likeness stops. And you are not limited to the basic templates. You can create your own if you want to. Retirement Jobs Oline.com is a Site Build It site using an SBI template for the look and feel.

The content on the site is all created by YOU and the site becomes YOU. The content of the site is what is IMPORTANT.

I have posted a video player on the Boomer eZine website for you to view a video about SBI.

You owe it to yourself to take a look at this video so you can see how Site Build It works and how it can make a difference in your life. The video is broken down into six different segments.

“Tour It”, the video that takes you through the SBI process so you will really understand how SBI works is 30 minutes long.

You say to yourself, “I don’t have time to watch it”. I say to you, “You don’t have time NOT TO WATCH it”. This is the only way for you to see what I have been preaching about ever since I discovered SBI.

If you do not have time right now, reserve time to view this video. It will make a difference in your Internet life.

If you are reading the email version of Boomer eZine, click the following link to go to the Boomer eZine website to watch the video:

Link to SBI Video

If you have any questions about SBI, I will be happy to answer them.

Send me an email to john (at) boomer-ezine.com. Replace the "at" with "@" and remove the spaces.

Making and Posting Videos

A couple of weeks ago, I told you about posting a video on YouTube. Since then, I have posted the video on Google Video and Yahoo Video.

Video is the really “hot” medium on the Internet now. YouTube has led the way and the others are scrambling to catch up.

You can view the videos at the following locations:

YouTube - http://snipurl.com/1fek4

Yahoo - http://snipurl.com/1fek2

Google - http://snipurl.com/1fejl

Making videos is fairly easy. I recommend that you start learning how to make a video and post it on the major sites. Even if your first video does not get a lot of clicks, the experience will be invaluable. Just keep it up.

If you have a camcorder, you can record and publish a video using Microsoft Windows Movie Maker which comes with MS Windows XP. I expect that MS Vista contains it also. Look for it on your computer, open it up, and see what it will do for you.

If you want to make videos of your screen as you explain an event on your computer, we recommend Camtasia Studio. That is what we use and it is truly remarkable what you can do with it. All the videos that we have posted on the Boomer eZine are made with Camtasia. And there will be many more to come.

SnipURL.com

You probably noticed that the links to the videos in the previous article are redirects using SnipURL. This is a new redirect site that I read about on Jim Cockrum’s new site www.silent-team.com.

SnipURL does the same job that TinyURL does and much more. See article about TinyURL in

http://www.boomer-ezine.com/V1I43_020207.htm.

TinyURL will convert a long URL into a short one and redirect for you. SnipURL also shortens the URL and redirects. In addition, it gives you a user area on its website where you can keep track of your snipped URL’s, edit them, and give them names for remembering what they are. The best feature – it counts the times that the link is clicked. Now how cool is that???

You don’t know the number of times that I have asked myself, “I wonder how many times this link is followed”. Well, enter SnipURL to give the answer.

It is easy to set up and use. The key feature is the click count for the link. Check it out at http://www.snipurl.com/.

Microsoft Adcenter

I told you in my mid-week follow up that I was checking out an offer from an unidentified expert concerning MS Adcenter. I have investigated the offer, and it is legitimate.

The offer is from Jeremy Palmer, the author of “Quit Your Day Job”. Jeremy is an expert in pay per click (PPC) advertising. He has made this exceptional offer.

He will give you the download to a video about how to use MS Adcenter for a free and you can get a $50 free credit to use to learn how Adcenter works. This seems too good to be true. And it is almost too good to be true.

Let me qualify the offer:

The offer is only valid for customers in the United States.

The $50 credit only extends to new Microsoft AdCenter accounts.

While the offer is only good for new US-based customers, everybody will benefit from the free training presented in the video.

Creating a new Adcenter account costs you $5.00 so get the credit card out.

Jeremy will request for your email address and first name.

Bottom line. This is a good deal. You pay $5.00 for $50 credit toward Adcenter advertising. (Pretty equitable in my opinion). You get great instruction in the video (I viewed it and it is well done). You can use the $50 credit to apply the knowledge that you get from the video in a live advertising campaign.

When you go to Adcenter to sign up, note the promotion code for the $50 credit is AFF07. Make certain that you enter this in the promotion code box on the sign up form.

Click the following link to go to Jeremy’s site. He will ask for your first name and email address. From there follow the instructions to download the instructional video and to open a new account on Adcenter with a $50 credit to start.

If you already have an Adcenter account, you can open another one to take advantage of this offer since it only applies to new acconts,

Click this link to accept the offer -

http://snipurl.com/Adcenter50dol

This is an excellent opportunity to learn about PPC advertising by spending $5.00 to join Adcenter. My recommendation is that you get the video and sign up for Adcenter so you can learn how PPC works. You just might make some money in the process.

Good Luck.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 Issue 51 3-30-07

2007-03-31T06:20:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I51_033007.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Make Your Thank You Page Work
4. Learning About Autoresponders
5. Tool for Writing Google Adwords or Yahoo Search Marketing Ads (Video)

Author's Comments

In our last issue, we discussed changes that we were contemplating to Boomer eZine in our second year.

Another change that we are considering is to rename the Boomer eZine. The reason for this - we get very little traffic from the search engines since “boomer” is not a high volume keyword. I just checked Wordtracker and “boomer” is 119 per day while “entrepreneur” is 648 per day. Multiply those numbers by 365 and you have 43,435 for “boomer” and 236,520 for “entrepreneur”. I hope you see the justification.

When we started Boomer eZine, I thought that the term “boomer” would be a good key word and would grow with the boomer population. Linda disagreed. After a year, I admit she was right. (She will enjoy seeing this admission in print).

Another consideration about the name: I think that many young entrepreneurs who could use the advice in Boomer eZine, click away when they see the “boomer” association. They wonder what a bunch of “old folks” could know. Little do they know that “old age and treachery will overcome youth and enthusiasm every time”.

We plan to start our second year with the name “Entrepreneur eZine”. We will continue to post videos as part of our offering.

We hope that this does not disappoint anyone. Our decision is purely a business decision.

BTW – Linda is visiting her Mother this week and I am on my own for this issue. Any spelling or grammatical errors are mine and mine alone. I wish she were here since I miss her company and I miss her support.

Q & A, Suggestions and Comments

Suzi from Australia sent an email asking if we knew about Lulu. Since we did not, I went exploring. What I found was amazing.

Here is the corporate profile as quoted directly from Lulu.com.

Founded in 2002, Lulu is the web's premier independent publishing marketplace for digital do-it-yourselfers. It's the only place on the web where you can publish, sell and buy any and all things digital — books, music, comics, photographs, movies and well, you get the idea. We simply provide the tools that leave control of content in the hands of the people who created the content. You see, Lulu is a technology company, not a publisher. So you can use Lulu to publish and sell any kind of digital content, and no one here is going to ask you to change anything. Ever. Your vision is entirely YOURS.

There is no set-up fee and no minimum order to publish and sell on Lulu. We manage the online business, including printing, delivery and customer service. You set your own creator revenue for each piece of content, and at the end of each quarter, we'll mail you a check for the creator revenues your content generates. Lulu makes a small percentage from each transaction, which means that we only make money if you succeed in selling your work.

Lulu was founded by Bob Young, who was also the co-founder of Red Hat, the world's leading open source company. We mention this only because, like Lulu, open source software is based on putting users in control of technology. In much the same way, Lulu believes in putting authors and independent publishers in control of their digital content, from content creation to pricing to royalties. Lulu simply brings creative content to the world and gives our talented publishers and web visitors the venue to buy and sell independent works. Publishing through Lulu leaves control of content in the hands of the people who created it. Pretty revolutionary, really.

What's In a Name?

For goodness sake, what is a lulu? Well it's not your grandmother's kitty, that's for sure. Ever hear the phrase "Boy, that's a real lulu"? Well, even if you haven't, we think of the word lulu as an old-fashioned term for a remarkable person, object or idea. And quite frankly, that's exactly what Lulu, the company, is. Think of us as an open marketplace for digital content. The web's version of a fresh air market. An on-demand publishing tool for books, e-books, music, images, movies and calendars. A remarkable idea, person or place. Most importantly, Lulu is you.

End of quote from lulu.com.

Suzi, thanks for sharing this information with all of us. This is a very impressive site. Take a look yourself at

http://www.lulu.com.

If you have anything for this section or you have a suggestion for a topic for an article, please go to

http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Make Your “Thank You” Page Work

When you fill out the form and click the link to subscribe to Boomer eZine, the click starts a whole series of events. A message is sent to our autoresponder, Aweber.com. This triggers the confirmation email that is sent to you and at the same time, you are transferred to the first “Thank You” page on Boomer eZine.

Initially, on this first “Thank You” page, I had a message that basically said, “Thanks for signing up. You will receive a confirmation email. Please click the link in the email to confirm your subscription”. Guess what. Many people did not pay attention and missed the instructions to open the email and click the confirmation link.

I monitor our mailing lists in Aweber to see how many people are signing up and receiving the first “Thank You” without completing the entire process. There are many of these first entries that come from robots completing the form. Obviously, they do not complete the second step, but these are easy to spot.

The ones that concerned us were the contacts that looked legitimate and never completed the process.

I began to suspect that the first “Thank You” page was not as effective as it should be when I noticed that significantly more legitimate contacts were landing on the first “Thank You” page than were completing the confirmation process.

I began to ask myself why this might be. My thoughts follow:

They changed their mind between the completion of the form and receiving the confirmation email.

They had time to think, “Do I really want something more to read each week”.
They did not understand how the confirmation process works and did not know to open the email and click the link to confirm.
The SPAM filters put the email in the SPAM folder.
They just did not get around to reading the email and it died a natural death.
Other reasons????

In order to try to get higher conversions from the subscription process, I decided to revise the first “Thank You” page to make it very clear how to confirm the subscription and entice the reader to go ahead and complete the process.

I also explained that if they did not get the email, check the SPAM folder to see if it was routed there.

First thing that I did was to subscribe to the Boomer eZine myself so I would be sent a confirmation email. (I recommend that you subscribe to your autoresponder each month so you can test that the process works, the correct messages are being sent, and the correct web pages are being displayed. You never know when a small change on the page might disable the script on the page that handles the sign up form. (I have had it happen to yours truly.)

I used

SnagIt, a program to capture screen images, to make a picture of the email. I then used the editing tools in SnagIt to edited the picture. SnagIt has editing tools that make it as capable as Adobe Photoshop for marking up a picture. The good news is SnagIt costs $39.95 and Photoshop costs around $500.

With SnagIt, I added a big red arrow pointing at the confirmation link and put in BIG red letters “CLICK THIS LINK IN THE EMAIL” to draw attention to the link.

BTW, SnagIt has a free 30 day trial. I used this option to test drive SnagIt before I bought it.

I then changed the message on the first “Thank You” page to stress the free copy of “Starting Your Own Business” versus asking if they wanted to subscribe to Boomer eZine. People like getting valuable information free and this will get more clicks than the offer of the subscription. The subscription goes with the free copy.

These changes seem to be increasing the number of people who complete the form and then go ahead and confirm the subscription.

You can check out the new web page at

http://www.boomer-ezine.com/Thank_You_Page1.htm

Learning About Autoresponders

In virtually every piece of advice you read on the Net, you have read that you need to build a list of subscribers and/or customers. That is not easy to do since people’s privacy has been abused on the Net and people are increasingly suspicious.

Once you get someone to sign up and you list grows, how do you:

handle the volume of transactions?
send out emails to everyone?
deal with SPAM complaints?
maintain the list when people opt out, etc.?

The answer is an autoresponder. I think that the very best one is

Aweber.com. This is the one we use, and they have a great system. They have been constantly improving it since we have been customers. They have a responsive customer service department. You can actually talk with a human being! They are even on duty on a weekend schedule!

Let me stop here and tell you that Site Build It has its own autoresponder included in the annual fee. We started with Aweber before we learned how powerful and all encompassing SBI was. We have not changed since what we are using now is successful. To quote the old saying, “If it ain’t broke, don’t fix it”.

Aweber has a f*r*e*e test drive so you can learn how it works and see if Aweber is the autoresponder that you need to grow your business. Complete this form and take the f*r*e*e test drive. I encourage you to do this even if you do not need an autoresponder now. If you are going to build an Internet business, you will need one eventually. It is a good idea for you to understand what an autoresponder is and how one works.

To take the test drive, go to Aweber.com and scroll down to the bottom of the page where you will see the form to sign up for the test drive.

Tool for Writing Google Adwords or Yahoo Search Marketing Ads (Video)

When you write ads for your campaign, you must write ads of three lines each. These are the ads that you see at the top of the page and on the right margin of a Google or Yahoo search results page.

Google ads are 25 characters on the first line and 35 characters on the next two lines.

Yahoo ads are 40 characters in the first line and 70 characters in the next line. This line (called the short description) gets wrapped into two lines by Yahoo when it is published. Yahoo also allows a long description of 190 characters which is published on some of the Yahoo affiliate sites that allow for the longer description. This will not appear on the standard Yahoo ad on the search results page.

If you are creating ads, it is a pain to write them and then count the number of characters and then make adjustments when you are trying to maximize the number of characters on the line.

I suspect that there is a tool on the Net for this, but I created my own using Excel. There is a function in Excel named “LEN”. This will count the length of a text string in a cell. It then enters the count in the cell where the formula is located.

To explain how this works, I have posted a short video to show how to use Excel to help you write your campaign ads.

Click this link to see how Excel can help you write ads for your ad campaigns too. (Video is ten minutes long).

http://tinyurl.com/26ukkm

Once you have watched the video, click the following link go to the page where the Excel workbook download is located.

http://tinyurl.com/yr3hso

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 Issue 50 3-23-07

2007-03-22T20:50:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I50_032307.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Launch of Jim Cockrum’s Members Only Site
4. Video on YouTube.com
5. How to Defeat the Email SPAM Robots
6. Gear Up Your Site For Social Media Marketing

Author's Comments

We are rapidly approaching the one year anniversary of Boomer eZine. It is amazing how fast time has passed and the issues have been published. On April 13, 2007, we will publish the first issue of Volume 2 marking the start of our second year.

We are planning to make a few changes. The first is to change the format of the text email to give article summaries with links to the entire article on Boomer-eZine.com instead of the email containing the entire article.

From our surveys, we found the vast majority of our readers are on broadband and industry stats show that the installation of broadband is growing at a rapid pace.

The main reason for the text email was to assist those who were on dial up. Now that appears to be a fading reason. We have surveyed some of the other top ezines and most of them are using this publishing format.

We are evaluating whether to continue publishing the eZine on blogger.com at http://boomer-ezine.blogspot.com. From our survey, very few readers use that location to read the eZine. We have not reached a decision on this yet.

Q & A, Suggestions and Comments

We received an email from Brian as follows:

I just wanted to bring to your attention that using the tag the way you display your email address on your boomer-ezine site may cause unwanted spam. You can read about it here

(URL deleted by author to protect the website location)

by copy and pasting this address into your browser. Please use this information to your advantage, you may have reasons to leave it how it is but I thought I should inform you.
hope this helps

Brian

I wrote Brian and thanked him for the great tip. I asked him if we could publish this in the eZine. He consented which generated an article in this issue.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Launch of Jim Cockrum’s Members Only Site

Since you received my special email last Monday, you are aware that Jim Cockrum’s “Silent Team” website launched on 3/20/07.

It is being hailed as one of the major recent events on the Internet. Here is some of the feedback on the site forum:

"I've been looking around the site and I'm very impressed from what I've seen so far..."

"...thank you for showing me the light!"

"I really think this Members Only Site and Forum are absolutely wonderful!! I really appreciate all the help..."

"I am so glad to be a part of this!"

"...I got up at 2am to join and then went back to bed!"(11am launch here was a 2am launch Australia - sorry about that!)

"...I feel very excited about joining this group."

"What an awesome opportunity we are undertaking..."

Since I am on the panel of experts for the site, I admit, I am prejudiced. I think it is a great site which will be of assistance to all who are serious about learning more about eBay and Internet business.

If you have not yet taken a look at it, there is a video tour that you can take by clicking the box in the upper left corner of the home page of the site at http://www.silent-team.com. Take a look. I think you will be impressed.

Video on YouTube.com

I am proud to be an expert on Jim’s website. I am also an affiliate of the site. I recorded and produced a video to post on YouTube and other video sites promoting Jim’s new site.

We will not cover the details of producing this video in the issue, but all you need for what I did is to know how to use MS Power Point (not very detailed knowledge) and have a screen recorder. We use Camtasia Studio, but there are other video recorders that will do the job.

We will cover using video in more detail in future issues.

You can view the video at

http://www.youtube.com/watch?v=i3zYCo_ms5k

How to Defeat the Email SPAM Robots

We all know that SPAM robots roam the Internet looking for email addresses in HTML pages. They are programmed to look for the format for an email address (name@website.com). When they find one, they record it and lo and behold, here comes the SPAM.

You have seem many people write their email address as (name (at) website.com) to fool the “bots”.

When you see an email link on a page that opens your email composer page when you click it, it is encoded in HTML as a “mail to” reference tag. These are encoded in HTML in the format (the “a” HTML tags are removed from this so the browser does think it is HTML and execute it).

href="mailto:email address">Display Text

the SPAM robots look for these “mail to” tags and harvest them also.

Here is the JavaScript that Brian sent to help us beat the “bots”:

To create a clickable "mailto:" hyperlink that is spam resistant, use the following JavaScript on your web pages.

This will result in a mailto: like this: Email me!

Steps to create a clickable "mailto:" hyperlink:

1. Copy and insert the above JavaScript into your html source code at the “mailto:” insertion point. Note: Some html authoring tools may require you to use an automated tool for inserting the JavaScript (e.g., Insert > Script Object in Dreamweaver).

2. Edit the script to include the user name and mail host.

For example, suppose email should be sent to jdoe@andrew.cmu.edu.

Within the script, the lines that read:
user = "myusername";site = "myhost.com";

must be changed to:
user = "jdoe";site = "andrew.cmu.edu";

3. Save your html file. The JavaScript will generate a clickable link that reads "Email me!".

4. (Added by the author) - You can substitute whatever text you want the reader to actually see on the webpage for the “Email me!” in the script.

Spam Resistant E-mail List

If you must maintain a web page of e-mail addresses, restrict it to one page. You can limit the number of SpamBots from indexing the page with the following meta tag: "meta name="Robots" content="noindex,nofollow"

Most SearchBots, SpamBots & web crawlers ignore pages with this tag.

End of Brian’s suggestion

I have already changed the email address on the home page of Boomer eZine so take a look at the results.

Our sincere thanks to Brian for a really helpful tip.

Guest Author

I read the following article in “Site Pro News” and I thought it was worth publishing in the eZine. I have been on my “soap box” about using the “Web 2.0” tools for creating traffic to your site. I wanted you to hear it from someone else in a very well written article.

Gear Up Your Site For Social Media Marketing
By Deepak Dutta

The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffíc.

You should also introduce social media components to your site because web users are experiencing these new forms of interactions on more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.

Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.

The central theme of these sites is user generated content used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.

You don't have to change your site completely within a month or so to take advantage of these new technologies. Introduce small changes incrementally throughout the year and you will be on your way to meet these new challenges.

The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with unknowns. Create an About Us page and líst your achievements and skills.

Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.

Install frëe blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like del.icio.us. This is done by providing an action button for each article on your site. The action button takes users to the submission page of the bookmarking site.

Also, provide an action button for direct posting of blog articles to Digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to your site.

Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censor hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.

If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.

Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your contents. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers draw their attention.

Publish all your feeds at Feedburner. Feedburner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality content, you will be able to monetize your content using their services.

Create short how-to or new product videos and post these videos in social video sharing sites like YouTube and Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable.

Provide embedded links to your posted videos on your site. This will save your bandwidth and storage space because the videos reside on the video sharing sites.

Besides videos, use social photo sharing sites like Flickr to share pictures related to content on your site. Use the same title, description and tag techniques discussed earlier for social video sites.

Provide a Send to Friend feature for all products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.

For starters, Yahoo provides a service called Action Buttons that adds links to your website for users to share, save, and blog about your website. The Yahoo action buttons use del.icio.us for social bookmarking and the Yahoo blog site for blogging. It also has a print feature.

Social media is not a fad. It is here to stay and bring in profound changes to web surfers' experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffíc to your site.

About The Author

Dr. Deepak Dutta is the creator of http://www.semanticbay.com - an interactive social network website based on user shared text and picture contents on any topics. His other website http://www.classifiedsforfree.com - is one of the oldest online classifieds sites where users can post ads in more than 600 US cities and 60 countries. That wraps up our issue for this week.

Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com eBay Boomer Retirement Store (http:/stores.ebay.com/BOOMER-RETIREMENT-STORE) Boomer’s Amazon Store (http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 Issue 49 3-16-07

2007-03-17T04:00:00.000-06:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I49_031607.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Jim Cockrum’s New Membership Website
4. Switch from Adsense Ads to Clickbank Ads
5. Seven Dollar Offers Website ($7offers)
6. Color Detector 1.01 (Video)
7. Tucows.com

Author's Comments

The majority of this issue is all interrelated since it deals with our changing our advertising program on Boomer eZine from Google Adsense to ClickBank ads.

The Adsense ads presented on the eZine seemed too general and did not properly match the topics of the page. ClickBank has great digital products which focus on the topics that are covered by Boomer eZine.

Also, the ClickBank ads have a better commission structure than the Adsense ads. There is a joke on the Internet that Adsense ads should be called “Ad cents” ads since the commissions are relatively low (in the range of five percent (5%)). In comparison, ClickBank products are usually digital goods whose commissions are somewhat higher.

Q & A, Suggestions and Comments

We had several emails this week about various topics, but the one that we thought was a subject about which many readers might need help was how to unzip a .zip file.

Excerpted from the email

…. I down loaded the off-line sales kit, have now got it on my desk top, however when I click on it, a box comes up and asks me if I sure I want to run this file, I say yes. I click the unzip button and it says it is running 29 files and back we go again! Again if this is an easy one, fine. If not no worries I can get answers here, it will just take a few days, I am a bit like a dog with a bone!!!!!!!!!!!

My Answer

It sounds like it unzipped it and put it somewhere. All you have to do is to find where it put the unzipped files. If you are running XP, right click on the zipped file. You will be given some options. One of those is “Extract to folder”. Click that and it will ask you the folder where you want the unzipped files placed. Tell it and click Extract and the files will be unzipped into the folder you designated. Extract is a fancy verb for unzip.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Jim Cockrum’s New Membership Website

An extremely exciting event happens on March 20 at 11:00 AM EST.

My friend and mentor, Jim Cockrum, the author of the all time best selling ebook “The Silent Sales Machine Hiding on eBay” is launching his membership website.

Jim has published a popular newsletter for years. The circulation of which is well over 100,000 subscribers. That is a LOT of readers.

Jim has made a career helping people get started and succeed on eBay. Many of his subscribers have wanted more information and more direct help with their eBay problems. They have encouraged him to start a membership site. Well, it is coming next week.

One of the most exciting things for us is that Jim has asked John to be one of the experts on his new site. We are honored that Jim (he is a charter subscriber to Boomer eZine) values the articles that we publish well enough to include John as one of his panel of experts. When you see the list of experts that Jim has enlisted for his site, you will appreciate why we feel honored.

If you are involved with eBay or you are considering eBay for your Internet career, this website is a must for you. I know that in past issues, I have recommended some of Jim’s books. I have recommended that at the very least, you sign up for his newsletter.

Well, now here is a website where you can get closer to the man and really tap into his genius as well as the knowledge of many other experts.

I encourage you to go to Jim’s site and look it over to see if it is for you.

You can get to Jim’s site by following this link. Jim has asked us to not activate the link until Tuesday, March 20 at 11:00 AM EST and we honor that request.

Link to Jim Cockrum’s new members only site

Switch from Adsense Ads to Clickbank Ads

We have not been pleased with the Adsense ads that appear on the top of each of the Boomer eZine issues on the Boomer eZine website. The ads seem to not be properly targeted to items that will really help our readers.

In looking around at various options, I found a software package called “ClickBank AdBox Professional” that will put ClickBank ads on your page in basically the same format as the Adsense ads.

I purchased it from $7offers.com (See next article for more details) and installed it.

It does require some computer skills to install but it has some amazingly good, detailed instructions with it.

We installed it in Volume 1 Issue 48 and it has worked well since its launch last week. We have been pleased with the content of the ads that are now appearing on the Boomer eZine site.

Seven Dollar Offers Website ($7offers)

I found this helpful site by Jonathan Leger. Granted, it is a sales site where all items cost $7.00USD. It reminds me of the offline world “Dollar Stores”. However, the items that I have purchased are quality items.

The link to the $7Offers website is

http://tinyurl.com/2vlnbw

We purchased ClickBank AdBox Professional from this site. This software places ClickBank ads on your website. You will notice that the ads starting with V1, I48 3-2-07 are different from previous issues. The ads are now ClickBank ads rather than Adsense ads.

As stated previously, we feel that ClickBank ads are much more closely targeted to the readership of Boomer eZine than the Adsense ads from Google. Plus the commission schedule is better.

ClickBank AdBox Professional for adding ClickBank ads to your site can be found at

http://tinyurl.com/2xvmcl

We also purchased a good article “1,000 Visitors in 24 Hours” for $7.00. This article was written by Jon Leger and explains how to use video (YouTube, etc.) to attract traffic to your website.

“1,000 Visitors in 24 Hours” can be found at

http://tinyurl.com/yr6ocz

I have been impressed with the value of the items that we have purchased from this site. In my opinion, the ClickBank AdBox Professional package is an especially good value.

Color Detector 1.01 (Video)

On the Boomer eZine site we use a light gray, textured background. On previous issues before V1I48, you noticed that the background of the Adsense ads at the top of the page was white. I did not think that this looked good against the light gray page background, but I did not take action to fix it.

With the installation of the ClickBank ads, I decided to make the background a closer match to the page background. I tried several free programs that let you experiment with mixing colors, but none of them were a close enough match.

I then thought “Hey, I’ll bet someone must have written a program to tell you the color codes for a color on a page”. Sure enough! When I checked on Google, I found a few programs. Some were for sale and some were freeware.

Since I am going to use this program once in the proverbial blue moon, I wanted a free color finder. I went to Tucows.com (freeware site that you need to know about) and searched on “color finder”. I chose a program from Cosmin Software. It was very easy to download and works like a charm.

When you have the page on the screen that you want to learn the code for a particular color, start up Color Detector. It opens a window on top of the target screen. As you run the cursor over the screen, a window on the Color Finder screen will show you the color codes and the name of the color (if it is named).

I opened the program and ran the cursor over the background of the Boomer-eZine page. Guess what? The color codes vary from #F0F0F0 to #FBFBFB. I had to pick one color so I settled on #F5F5F5 (called white smoke). I entered that number into the ClickBank AdBox Professional template and it matches very well.

I am quite pleased with the match. I am even more pleased with the price that I paid for the help (zero).

I have posted a short video showing the operation of Color Finder. It is easy to install and very easy to use. If you need to determine a color on a page so you can match it, this is the way to do it.

Link to video about Color Detector program (7 minutes)

Link to download Color Detector

http://www.cosmin.com/colordetector/

Tucows.com

Since we mentioned Tucows.com in the previous article, let’s talk more about it. This website is a resource that you really need to know about.

Here is what Wikipedia says about Tucows:

Tucows (originally an acronym for The Ultimate Collection of Winsock Software that has long since been dropped) was formed in Flint, Michigan, USA in 1993. It is now based in Toronto, Ontario, Canada. The company is perhaps most well known for its popular website directory of shareware, freeware, and demo software packages available to download. A system of mirror sites are maintained to allow the traffic to the site to be distributed among several world wide server locations. Despite the name, Tucows contains software for many major computer platforms including Linux and Macintosh, and also older versions of Windows (most notably the Windows 3.x series).

The Tucows logo is two cows staring at each other. Additionally, their ratings system uses cow icons.

End of Wikipedia quote

If you need software to do some job, try Tucows and see if someone has invented it. If you are in luck, it will be freeware. What can be a better deal?

The link to Tucows.com is http://www.tucows.com

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 Issue 48 3-9-07

2007-03-09T20:55:00.000-07:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I48_030907.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Eons – 50 plus everything
4. Squidoo.com
5. Become an Affiliate of Site Build It

Author's Comments

In this issue we will discuss some websites that can help promote your websites or blogs. We will also discuss your opportunity to become an affiliate of Site Build It.

The websites are Eons.com and Squidoo. They give you an easy way to post pages about you or your sites to help drive traffic to your sites.

I encourage you to take advantage of these traffic building sites.

Q & A, Suggestions and Comments

One of our readers emailed that the links in the report that I posted, “Starting Your Own Business” were not live links. We exchanged emails and it appears that she is using Adobe Reader 6.0 which will not recognize the links as I published them.

I use a free program called “CutePDF” to publish PDF files. It does not have the full capability of Adobe Acrobat (and it does not cost in the range of $200). Apparently, CutePDF did not publish the links the same way that Adobe Acrobat does.

Adobe Reader 7.0 and 8.0 have the capability to recognize links and make them active in the PDF document. This option is selectable in the preferences. The default option is to make all links active.

You can download any version of Adobe that was ever released at http://www.adobe.com/support/downloads/product.jsp?platform=Windows&product=10.

I recommend that you download the latest Adobe Reader so you have all the latest improvements in it. I downloaded Adobe Reader 8.0 (released 12/06) after this exchange of emails.

It is a large download so allow some time for it.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Eons – 50 plus everything

An interesting website that I found is http://www.eons.com. It is a Boomer oriented site created by the man who developed the wildly successful job search site Monster.com. Eons targets the 50+ market and that means Baby Boomers. eons.com is a very popular site with an Alexa ranking of 14,819 as of this writing. Any rank number smaller than 100,000 is considered to be very good. (#1 is the top rank which is held by Yahoo.com).

You can easily register and become a member of eons. When you do, you can create your own home page, upload your picture, create a profile, etc.

One of the features that can benefit an online entrepreneur is the Groups section of eons.com. The link to this is http://community.eons.com/directory/categories. Here you can see all the different groups that you might want to join and learn from the members. Leave links to your site or blog and promote yourself.

A nice feature is you can easily start your own group. This will give you more exposure and help build the traffic to your website(s). Remember that if you are building a reputation on the Net, you need to work on establishing yourself as an expert in the field that you have chosen. What better way than to establish your own group on eons.com?

The Boomer generation is well into the 50+ age group. The leading edge Boomers are 61 and the last year of the boom (1964) is now 43. This site could be a major site for Boomers so jump in and be there first.

I established a Retirement Jobs group a few weeks back. It has not taken off like wildfire, but it is established and I am the owner of the group. I will work on it to try to build the “critical mass” that discussion sites like this need to be successful. Please come join me at

http://community.eons.com/groups/group/retirement-jobs.

A site like this also builds links to your other sites which, as we have previously discussed, builds the page rank of your websites.

Another helpful feature is cranky.com at http://cranky.eons.com/Cranky/search/home.jsp. This is billed as the “world’s first age-relevant search engine”. It is associated with eons.com. I do not consider older people cranky (now that I am an older person), but be that as it may, that is the name of the site. It is interesting to note that the number 5 search last year was “jobs after retirement”. Sounds like they need to visit Retirement Jobs Online.com.

A feature of cranky.com is the ability of the searchers to rate a website that the search finds. Favorable ratings will move the site up in the ranking.

Each results page shows only four sites so you need to rank high to be on the first page. When I first searched for retirement jobs, the retirement-jobs-onlinec.com site was on page two (in fifth place). I wrote a review of it and it is now in fourth place at the end of page one.

Check out eons.com and join with me on the retirement jobs group at http://community.eons.com/groups/group/retirement-jobs. While you are there, please go to cranky.com, search on retirement jobs, and write a four star review of retirement jobs online.com and boomer ezine.com. Linda and I will really appreciate it. We work hard to create good content and we want others to enjoy it.

Squidoo.com

This is quoted directly from the About page of squidoo.com at http://www.squidoo.com/pages/about.

A LITTLE ABOUT SQUIDOO:

Squidoo's goal as a platform is to bring the power of recommendation to search. Squidoo's goal as a co-op is to pay as much money as we can to our lensmasters and to charity. And Squidoo's goal as a community is to have fun along the way, and meet new ideas and the people behind them.

The following is quoted directly from the Squidlens at http://www.squidoo.com/squidoo.

WE BELIEVE THAT WHEN YOU GO ONLINE, you don't search. You don't even find. Instead, you are usually on a quest to make sense.

That's the goal of most visits to Google or Yahoo! or blogs or Wikipedia. How do you make sense of the noise that's coming at you from all directions?

You won't take action, you won't buy something, book something, hire someone, or take a position on a political issue until you've made sense of your options.

Searching online should really be called poking online. Because that's what you do. You poke around. You poke in Google and you poke at some ads. After looking at a bunch of links and pages, then, finally, you get it. You understand enough to take action—to buy something or make a decision. The thing is, this takes a long time.

The Web ought to accelerate and even replicate that word of mouth phenomenon that works so well in the real world.

There ought to be a way to leverage the power of personal recommendation online.

There ought to be a way for you to talk about what matters to you, what 10 things matter to you, without the pressure of keeping it up daily (like a blog); and you ought to be able to make some money if someone buys something because you recommended it.

There ought to be a way for us all to benefit from what everyone else knows.
And so we built Squidoo.

End of quoted material.

I think that the name is a little hokey, but the concept is solid. You build lenses (web pages) that focus on a particular topic. The lens recommends a subject, blog, or website to the readers. This is a great way to point people to your site.

Squidoo is in the stratosphere of Alexa rankings with a ranking of 828. This means that any lens that you build on Squidoo stands the chance of receiving lots of views.

I built two lenses on Squidoo. One promotes retirement jobs online.com and the other promotes, you guessed it, Boomer eZine.

I tried to put the direct links in this article but Squidoo intercepts them and directs you to the home page.

To see the lenses go to the home page at

http://www.squidoo.com/browse/homepage. Then search for “John Howe” in the search box at the top right of the page. This will bring up the lenses that I have built and you can see what they look like.

This is nothing revolutionary. It is all part of Web 2.0 (Read about Web 2.0 in http://www.boomer-ezine.com/V1I46_022307.htm

). It gives you a quick and easy way to promote anything that you want to promote on the Net.

If you have a site or blog and you are trying to build traffic to it, I recommend that you join Squidoo and build some lenses to focus readers to your site or blog. On the Net, every little reference and link helps. And Squidoo has a very high traffic rating.

Become an Affiliate of Site Build It

I have had a running email correspondence with Calum Nairn, one of our subscribers. We have discussed starting a website and various other ideas about starting an Internet business.

He wanted to know more about SBI, and I recommended that he become an affiliate of SBI. This permits him to view all the SBI instructional videos, read all the SBI literature, and read the SBI forum (which is one of the most powerful features of SBI). He can read it, but he cannot post to it.

After I recommended this to Calum, he jumped on it and signed up. (I admire people of action). Since I sponsored him, he is now a member of my affiliate team, and I am responsible for him. I will do all I can to make him successful.

If you have been reading the Boomer eZine for any time, you know that I am an advocate for Site Build It. I invite you to join my SBI affiliate team.

What are the benefits?

Access to all SBI information. This includes the written material and the very powerful videos.
Access to the SBI forums. The SBI owner’s forum is one of the most powerful features of SBI. You do not need a consultant when you are working with SBI. Just post your question on the forum and you will get all the help you need.
You can promote SBI. For every SBI site you sell, you earn $86.60 annually. You are paid this each year that your customer renews the website. That is an attractive commission.
You have an extensive library of supporting sales material and sales support.
You are on my affiliate team and I am responsible for your success. I will help you succeed.

Joining does not cost you anything. You do not have to purchase an SBI site or any SBI products.

To join my affiliate team, click the link below. This will take you to the Site Build It affiliate page. Read down to the sign up form. Complete the forum and welcome to the team.

Click here to become an SBI affiliate and join my team.

If you passed on this link, consider the following that is quoted directly from SBI:

SPECIAL TIP: Save 50% on your purchase of SBI!... Join the 5 Pillar Program (before or after you buy Site Build It! -- it doesn't matter). Refer a friend, relative or colleague, which is simple enough -- SBI! empowers anyone to build a profitable Web site. (Show your SBI! site... "YOU built THAT and get THAT much traffic?") Net outcome?... You earn an affiliate commission of 25% of the referred sale. And... you also earn a special, additional 5 Pillar Rebate of 25% of the referred SBI! sale. Yes, just for earning your first 5 Pillar Affiliate check... our way of saying, "Thank you and welcome aboard!" Hey, that's 50%! Even if you devote no further time to your 5 Pillar Business (naturally, we're hoping you do), it makes sense to join and take advantage of this affiliate-only opportunity.

Now I ask you, can you beat a deal like that? Sign up now. You really have nothing to lose and a lot to gain. That is a no brainer deal!

Click here to become an SBI affiliate and join my team.

I look forward to receiving the email from SBI telling me that you have joined the best company on the Internet today - SBI.

Don’t let procrastination cheat you out of this opportunity.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007 John Howe, Inc.

Volume 1 Issue 47 3-2-07

2007-03-02T19:18:00.000-07:00

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V1I47_030207.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

Please pass Boomer Video eZine on to a friend. They will thank you for it.

Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. Overture Bid Price Tool Has Been Discontinued
4. New Free Keyword Search from Wordtracker
5. Free ebook from Wordtracker
6. Google Webmaster Central
7. Five Ways To Spot A Great Product – by Charlie Page

Author's Comments

The Internet is a very dynamic place. What was a standard tool for years is now gone. The Overture Bid Tool was discontinued by Yahoo on February 12. When you follow the link to the tool, you get:

Gone

The requested resource
/d/search/tools/bidtool/index.jhtml
is no longer available on this server and there is no forwarding address. Please remove all references to this resource.

That is pretty final. Don’t you think?

More about the Yahoo Bid Tool in an article to follow.

Q & A, Suggestions and Comments

Frank Struck wrote to Boomer-eZine asking for advice in Volume 1 Issue 41. He and Sharon have taken the giant step and now have their own website. Our sincere congratulations for their accomplishment and we wish them good luck in the future.

Email from Frank ….

Hi everyone:

I would like to announce that Sharon and I have just published our new website www.healthtips4boomers.com Our goal is to provide information for the baby boomer generation (and everyone else) on how we can make informed decisions to live healthier and happier lives.

We hope you visit our site often, forward this to your friends, and find the information useful.

To your good health,

Frank & Sharon

We really like to see our subscribers succeed. Go Frank and Sharon!

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.

Overture Bid Price Tool Has Been Discontinued

In several previous articles, I have written about the Overture Bid Price Tool. This was an extremely handy tool that allowed you to see the bid price for all of the Yahoo Search Marketing bids. Well, this tool has been discontinued by Yahoo.

This is logical since Yahoo has changed the way that it handles ad position in the Yahoo Search Marketing Program. Under the old program, the position of an ad on a search results page was totally dependent on the price of the bid. The highest bid was in the first spot. The second highest bid was in the second spot and so on.

Yahoo has changed the program so it is similar to the Google Adwords program. The location of the ad is dependent on a formula which evaluates the “relevance” of the ad. This takes into account the bid price and the number of clicks that an ad gets. An ad with a lower bid price that is getting a lot of click through traffic will rank above an ad with a higher bid and not much click traffic.

You can see that with this change in policy, it is not possible for Yahoo to be able to publish the bid prices anymore since that is not the only variable in the establishment of ad position.

This is too bad since this was a handy tool, and I used it often when evaluating a PPC campaign.

New Free Keyword Search from Wordtracker

Wordtracker is considered the ultimate site for accurate keyword search data. Boomer eZine has mentioned Wordtracker in several previous articles, but we have never done a full article on it.

We have used Wordtracker both directly and through Site Build It.

Twenty Wordtracker searches are included in the Site Build It fee. The Brainstorm It module of SBI accesses Wordtracker to get the keyword data for its work. I have not used all twenty of the SBI Wordtracker searches for my SBI sites. If you do use the twenty, you can purchase more searches through SBI for a very low fee.

I have used Wordtracker directly for some PPC research for Google Adwords campaigns.

Wordtracker had a free demo that you could use to do some very basic keyword research, but it was so slow and cumbersome that it was not used very often.

Well, Wordtracker has added a free tool and you can get 100 keywords very quickly and easily using this new free tool.

Check out the tool at http://tinyurl.com/2bt8rr

While we are speaking about Wordtracker, it has a very good free ebook about how to do keyword research.

Free ebook from Wordtracker

I have read this ebook and granted, it is a sales pitch for Wordtracker. However, it will teach you about keyword research and how to use any keyword research tool – not just Wordtracker.

It is a little outdated since it still refers to Overture and Google Keyword Sandbox, but don’t dwell on that. It is timeless in the lesson that it teaches.

Click this link to read the book: http://tinyurl.com/2kz4yr

If you really get into serious keyword research, you should use Wordtracker. The costs for Wordtracker in USD are:

· One year - $274.00
· One month – $54.82
· One week - $27.41
· One day - $8.22

You can do a lot of keyword research in a day. I have used both the weekly and daily plans before. I recommend that you purchase a day of service when you first start. From that start, you will get a feel of the best way to purchase it in the future.

At the very least, visit the site and read about Wordtracker at

http://tinyurl.com/282tfg

Google Webmaster Central

Are you aware that Google will let you check the last time that Google crawled your website (or any website)?

It is Google’s Webmaster Central at:

http://www.google.com/webmasters/

Go there and click on the Site Status Wizard to see the date that Google last successfully accessed your home page. It will also tell you if pages from your site are included in Google's index.

There are many other helpful tools available to you at Google Webmaster Central.
If you have registered your site with Google, you can sign on to your account and check to see if Google encountered any errors when the spider crawled your site. I logged on today to check. Guess what?

I am embarrassed to say that Google told me that I have three 404 Not Found links in www.retirement-jobs-online.com. That is something that I am glad to know since it is a surprise. I did not know that I had broken links on the site.

I recommend that you go to the Google Webmaster Central and learn what it can do for you. Let’s face it. Google controls the majority of searches on the Internet. If your site depends on search engine traffic, you need to do everything in your power to make Google like your website.

There is a lot of information at Google Webmaster Central, so plan to spend some time learning what is available and how you can use it.

Guest Author – Charlie Page

We subscribe to many of the marketing newsletters published on the Net so we can see what is current and learn the latest “hot” item.

Charlie Page is publisher of the “Directory of eZines”. I have read his newsletter for some time. He always has good content. I especially liked this article. I emailed him for permission to reprint it in Boomer eZine so here it is.

Five Ways To Spot A Great Product
© Charlie Page
http://www.RealWorldTactics.com
------------------------------------------------------

Funny things happen in the Spring.

* Flowers bloom.
* Student go on Spring Break.
* Internet marketers introduce new products.

It's true, Internet marketers know that spring is
"prime time" for selling products - especially products
about how to do business online.

With so many products out there, and more being
introduced every day, how can we spot a GREAT product,
and avoid wasting money online?

Here are the five things I look for when buying
products. I hope this list helps you too.

===> Is It Guaranteed?

This is an absolute essential in my book. If someone
offers a 30 day guarantee, I usually won't buy. The
reason for this is two-fold.

1. If they won't stand behind what they sell for more
than 30 days, it really does indicate that they are not
in business for the long haul.

2. It sometimes takes me 30 days just to TRY what I've
bought. Like you, I'm busy. And the worst thing is to
be busy, delay trying something, find out it won't work
for you, and then get stuck because you had to wait.

Look for a rock-solid guarantee when shopping online.

===> Does It Meet A Real Need?

When I say "need" I don't mean a basic need like food,
but rather, will it help me accomplish my goals?

Sometimes there are products that help us accomplish
our goals by providing much needed information,
information that it would take time and money to get
otherwise.

Sometimes a great product is one that saves time. One
of my absolute favorite tools is ShortKeys. If you find yourself typing the same thing over and over, you'll love ShortKeys. Best of all, you can get it free at this link.

http://www.shortkeys.com/lite.htm

===> Is It From A Reliable Source?

Considering the source of a product has become a MAJOR
factor in buying things online ... especially when
buying information.

One example: There is a LARGE group of people pushing
"how to make money" products who have never made a dime
online. I know, because I talk to these people every
day.

Here are two quick ways to know if a source is
reliable.

1. Look at their sites. If they have one hyped-up site
that promises the moon, look out. Even worse, if they
don't have their own domain, run ... don't walk.

2. If you are concerned, or don't know the person, try
to contact them. How they handle your contact will
speak volumes about who they are trying to serve, you
or themselves.

If a site owner answers every question with "buy my
product" (or worse - doesn't answer) hide your Visa and
count your blessings that you found out BEFORE you
paid.

===> Does It Work As Promised?

This is, of course, for after you have bought, but it's
still a valid point. If you bought something that does
not perform as promised, don't just give up or get a
refund.

There are many products that will work like wings once
we know what they are supposed to do. If you don't
understand how to use what you bought, or have
questions, be sure to ask.

If you find it does not work as promised, return it and
find something else that will meet your needs.

===> Is It Cost Effective?

The trend among marketers today is to create ever more expensive products. Two years ago products often cost $47 or $67. Today it's not unusual to see $497, $697, or even $1000 priced products.

If these products deliver BIG value, then the price is
fine.

But for MANY people, $500 is an impossible amount to
spend.

Before you spend your hard earned money, take a look to
see if you really can afford it, and if the product is reasonably priced.

NOTE: Buying something today because it's on sale
today, even if you don't need it until tomorrow, is a
wise move. You really can find bargains online if you
look.

Use these five guidelines when you shop online and
you'll not only find GREAT products, but you'll pay
less too.

And that's a beautiful combination!

--------------------------------------------------
Charlie Page helps people succeed in their Internet
businesses. Visit Charlie at
http://www.RealWorldTactics.com

Author’s note: Charlie is a “real” person who lives in College Station, Texas, USA. I have emailed Charlie several times about eZines, etc. and he has always answered me. He has helped us get Boomer eZine up and running.

Thanks, Charlie for your help and your article.

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe
www.boomer-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
eBay Boomer Retirement Store
(http:/stores.ebay.com/BOOMER-RETIREMENT-STORE)
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)

Administrative Details …………….

If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!

It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.

If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.

Copyright 2007