Volume 2 Issue 2 4-20-07
For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I2_042007.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.
Please pass Boomer Video eZine on to a friend. They will thank you for it.
Table of Contents for this issue.....
1. Authors Comments
2. Q & A, Suggestions and Comments
3. Let Google's Algorithm Show You The Traffíc
4. SEOMOZ.org
5. New Term – Link Rot
6. Google Webmaster Tools
Author's Comments
I am working on upgrading the Retirement Jobs Online site to expand its appeal. It is getting about 100 visitors per day, but I feel that it should have a lot more.
Right now the site is number seven on the Google search engine results page for the keyword “retirement jobs”. This is below the fold. I am working to improve the content to try to move up in the results so that Retirement Jobs Online is above the fold. This should substantially increase the visitors to the site.
I am expanding it to include help for retirees who do not want a totally online job. Instead, they want to use the Internet to promote and assist their offline jobs.
I found an interesting survey by Merrill Lynch that showed the jobs that Boomers desired after they retired. The top pick was consultant at 27%. Teacher / Professor / Teaching Assistant was in second place at 20%.
The website transition is not complete, but if you want to check out the survey you can see it at http://www.retirement-jobs-online.com/#Begin Track Two.
We are still working on the transition from Boomer eZine to Entrepreneur eZine, but corollary three of Murphy’s Law (Everything takes longer than you expect) is what we are experiencing.
We will make the transition, but we are not in a hurry and the old Boomer eZine is doing fine right now.
Q & A, Suggestions and Comments
Nothing to report this week.
If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.
Guest Author – Titus Hoskins
I have written several articles about how to write web pages to make them rank high on the search engine results pages. I admit that I learned most of these techniques from Site Build It (SBI).
SBI has a program called “Analyze It” that reviews each of your web pages before you publish them. It tells you what to change to make the page an ideal search engine web page. You make the suggested changes and resubmit the page until “Analyze It’ tells you he page is ready to publish.
Read more about “Analyze It” and how to write web pages that rank high on with the search engines and bring home the traffic .....
http://www.boomer-ezine.com/V2I2_042007.htm#GA
SEOMOZ.org
Notice that the “About the Author” in the previous article referenced the website, SEOMOZ.org, where you can read all the ranking factors. Let’s take a closer look at it.
This site has some really useful free tools that will help you analyze key word for competition. I used the tools in the past and they are helpful and informative.
Read more about SEOMOZ.org .......
http://www.boomer-ezine.com/V2I2_042007.htm#SEOMOZ
New Term – Link Rot
I read a new term this week, “Link Rot”. I share this with you since it is very descriptive for a broken link. I have found that as we have written the eZine, some of the external links are now broken since the sites that we referenced are shut down or the pages were dropped.
Maintaining links is a continuous job on your site. If you have broken links, it counts against you in your search engine ranking. Make it a habit to check and maintain your links.
If a link is no longer valid, take it out and clean up the text around it. You might have to add a note explaining that the link was removed.
http://www.boomer-ezine.com/V2I2_042007.htm#NT
Google Webmaster Tools
Google has an entire webmaster help section at http://www.google.com/support/webmasters.
This is a heads up for you since we will focus on this topic as the theme for next week’s eZine.
That wraps up our issue for this week. Until next week, stay tuned.
John and Linda Howe
www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)
Administrative Details …………….
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!
It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.
If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.
Copyright 2007 John Howe, Inc.
Please pass Boomer Video eZine on to a friend. They will thank you for it.
Table of Contents for this issue.....
1. Authors Comments
2. Q & A, Suggestions and Comments
3. Let Google's Algorithm Show You The Traffíc
4. SEOMOZ.org
5. New Term – Link Rot
6. Google Webmaster Tools
Author's Comments
I am working on upgrading the Retirement Jobs Online site to expand its appeal. It is getting about 100 visitors per day, but I feel that it should have a lot more.
Right now the site is number seven on the Google search engine results page for the keyword “retirement jobs”. This is below the fold. I am working to improve the content to try to move up in the results so that Retirement Jobs Online is above the fold. This should substantially increase the visitors to the site.
I am expanding it to include help for retirees who do not want a totally online job. Instead, they want to use the Internet to promote and assist their offline jobs.
I found an interesting survey by Merrill Lynch that showed the jobs that Boomers desired after they retired. The top pick was consultant at 27%. Teacher / Professor / Teaching Assistant was in second place at 20%.
The website transition is not complete, but if you want to check out the survey you can see it at http://www.retirement-jobs-online.com/#Begin Track Two.
We are still working on the transition from Boomer eZine to Entrepreneur eZine, but corollary three of Murphy’s Law (Everything takes longer than you expect) is what we are experiencing.
We will make the transition, but we are not in a hurry and the old Boomer eZine is doing fine right now.
Q & A, Suggestions and Comments
Nothing to report this week.
If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.
Guest Author – Titus Hoskins
I have written several articles about how to write web pages to make them rank high on the search engine results pages. I admit that I learned most of these techniques from Site Build It (SBI).
SBI has a program called “Analyze It” that reviews each of your web pages before you publish them. It tells you what to change to make the page an ideal search engine web page. You make the suggested changes and resubmit the page until “Analyze It’ tells you he page is ready to publish.
Read more about “Analyze It” and how to write web pages that rank high on with the search engines and bring home the traffic .....
http://www.boomer-ezine.com/V2I2_042007.htm#GA
SEOMOZ.org
Notice that the “About the Author” in the previous article referenced the website, SEOMOZ.org, where you can read all the ranking factors. Let’s take a closer look at it.
This site has some really useful free tools that will help you analyze key word for competition. I used the tools in the past and they are helpful and informative.
Read more about SEOMOZ.org .......
http://www.boomer-ezine.com/V2I2_042007.htm#SEOMOZ
New Term – Link Rot
I read a new term this week, “Link Rot”. I share this with you since it is very descriptive for a broken link. I have found that as we have written the eZine, some of the external links are now broken since the sites that we referenced are shut down or the pages were dropped.
Maintaining links is a continuous job on your site. If you have broken links, it counts against you in your search engine ranking. Make it a habit to check and maintain your links.
If a link is no longer valid, take it out and clean up the text around it. You might have to add a note explaining that the link was removed.
http://www.boomer-ezine.com/V2I2_042007.htm#NT
Google Webmaster Tools
Google has an entire webmaster help section at http://www.google.com/support/webmasters.
This is a heads up for you since we will focus on this topic as the theme for next week’s eZine.
That wraps up our issue for this week. Until next week, stay tuned.
John and Linda Howe
www.boomer-ezine.com
http://www.entrepreneur-ezine.com
www.boomer-guru.com
www.boomer-entrepreneur.com
www.boomer-marketplace.com
Boomer’s Amazon Store
(http://www.boomer-ezine.com/Amazon_Page.htm)
Administrative Details …………….
If you are changing email addresses in the future, put a note on your calendar to send us a blank email after you have changed your address. Send the blank email to: boomerezine001@aweber.com. We want to remain in contact with you!
It is OK to go ahead and join our subscriber list with more than one email address. You never know when an email will be blocked by those tough SPAM filters. They are getting tighter and tighter and are blocking many legitimate emails.
If a friend sent you this newsletter and you would like to receive your own issue next time, send a blank email to boomerezine001@aweber.com and we will send you your own copy on the next issue.
Copyright 2007 John Howe, Inc.
Labels: google algorithm, google webmaster tools, link rot, seomoz
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