Volume 2 Issue 3 4-27-07

For those who would like to read this in HTML format, this issue of Boomer eZine is posted on the Boomer eZine website at http://www.boomer-ezine.com/V2I3_042707.htm and on the Boomer eZine Blog at http://boomer-ezine.blogspot.com.

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Table of Contents for this issue.....

1. Authors Comments
2. Q & A, Suggestions and Comments
3. google.com/support
4. google.com/support/webmasters (Video)
5. Video by Matt Cutts of Google (Video)
6. Google as a Brand Name
7. A Great Retirement Job – Consultant

Author's Comments

As we promised last week, this week’s focus will be on Google Webmaster Tools. Since Google is the big dog on the Internet, it is advantageous to know what Google has available to help you improve your website in order to make it rank high for your keywords.

We welcome any feedback on other tools that you have used to help you in this area. We will share the feedback with everyone. Please use the suggestion form listed in the Q&A section.

Q & A, Suggestions and Comments

We received several emails commenting on the results of the Merrill Lynch survey on desired Boomer retirement jobs. (Read the survey at http://www.retirement-jobs-online.com/#Begin Track Two).

Some readers could not understand the popularity of customer greeter or retail sales clerk. We are not going to comment on the merits of any of these jobs since this is what the survey reported.

We received an email from Don at www.profitpuzzle.com commenting on the survey. Don sent the results of another survey he read:

John,

Been a while. Here's some more "Retirement Jobs Top Ten" from the "Dream Book" put out by Ameriprise Financial. Their source: Too Young to Retire: 101 Ways to Start the Rest of Your Life (Plume 2004):

Top 10 retirement careers

1. Antique/collectible restoration
2. Bakery artisan
3. Coach (life, executive, transtion, career)
4. Dog groomer
5. Freelanced commercial writer
6. LIfestyle magazine entrepreneur (mystery shopper, survey taker, car tester)
7. Minister
8. Motivational speaker
9. Professional organizer
10. Virtual assistant (administrative support and other specialized services vai fax, phone, Internet)

These careers captialize on your life work experience, offer flexibiity and have low overhead.

Don

Our thanks to Don for his contribution to our eZine.

If you have anything for this section or you have a suggestion for a topic for an article, please go to http://www.boomer-ezine.com/Suggestion_Form1.htm and give us your input. With your input, we can improve the Boomer Video eZine.


www.google.com/support

The first level of support on Google is located at http://www.google.com/support. This has links to the various services in Google that you might need. It has a link to “webmasters” and that is where we will spend our time in this issue. You do not need a Google account to access most of this information.

www.google.com/support/webmasters

Go to http://www.boomer-ezine.com/V2I3_042707.htm#GSW to see the graphic of the Webmaster Help Center. There is a tremendous amount of information that is available using the links on this page.

Go there and we will explore a few of these that I think are the most important. Watch the 13:45 minute video on Google Webmaster Tools.

http://www.boomer-ezine.com/V2I3_042707.htm#GSW

Video by Matt Cutts of Google

Check out this video by Matt Cutts about the change of Google Sitemaps to Google Webmaster Central which includes new Google webmaster tools.

http://www.boomer-ezine.com/V2I3_042707.htm#VMC

Google as a Brand Name

I just read an article on CNET News.com (April 23, 2007) that Google is the world’s number one brand name. Microsoft held this distinction last year. The first ten brand names are:

1. Google-- $66.4 billion
2. General Electric-- $61.9 billion
3. Microsoft-- $55 billion
4. Coca-Cola-- $44.1 billion
5. China Mobile-- $41.2 billion
6. Marlboro-- $39.2 billion
7. Wal-Mart-- $36.9 billion
8. Citigroup-- $33.7 billion
9. IBM-- $33.6 billion
10. Toyota Motor-- $33.4 billion

This is truly amazing when you consider how much older many of the brand names are than Google (founded 1998).

A Great Retirement Job – Consultant

Authors Note: I created this article from the information that I published in the consultant web page on retirement-jobs-online.com. I decided to modify the information slightly and publish the article on ezinearticles.com. This is an example of leveraging your effort by using the same information more than one time. Now I will send this article to the article listing service that I use in Pakistan and the service will publish it on over 100 business article websites. That is getting the most mileage out of one article that started as web page content.

Read the article at

http://www.boomer-ezine.com/V2I3_042707.htm#GRJC

That wraps up our issue for this week. Until next week, stay tuned.

John and Linda Howe

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Copyright 2007 John Howe, Inc.